23 Unofficial became the face of Nike Air Jordan for the XI Concord in December. The rising UK rapper, who chose his name in honour of Michael Jordan’s jersey number, is a huge fan of the shoe and Nike brand.
The Air Jordan XI Concord was available in-store at the beginning of December with a huge push in the Stratford City Footasylum store where the shoe sold out! 23 Unofficial did a stylish shoot for the campaign and was featured on Footayslum social channels.