Globe brought Magnum’s new Pleasure Pass campaign to life with Olly Alexander, celebrating the launch of new Euphoria & Chill ice creams. Highlighting events this summer, Magnum stepped in to give thousands of music and art fans tickets to their favourite events for free.

Magnum offered free entry to a mix of chill and euphoric events to make summer plans hassle-free and fun.

Representing euphoria this summer with his signature energetic charm, award-winning pop-sensation Olly Alexander stunned fans with a last-minute gig at London’s Kachette. Olly swept fans off their feet with this unique star-studded experience and his spontaneous spirit.

Globe put on a one-of-a-kind immersive experience for fans, with celebrity guests and original renditions of the star’s songs: representing his Chill side with slow renditions of Eyes Shut and It’s a Sin before bringing up-beat tunes to the mix.

Olly also delivered an up-beat social media campaign to his widespread fan-base, including an in-depth media interview with Wonderland, Instagram posts showcasing Magnum’s new flavours in a playful dipping station, and reposts of his fabulous performance.

"I feel so proud to be partnering with Magnum® for the relaunch of its Pleasure Pass and it was so much fun to play a last minute, spontaneous show for my fans. I am all about living in the moment and leaning into whatever mood you’re in, so I just love that this is exactly what Pleasure Pass embraces.”

In this collaboration, Jessie Ware starred in The Singleton's 
new Dream Gatherings campaign alongside
Monica Galetti as cohost, 
celebrating the importance of 
connection over delicious drinks. The pair combined
 exquisite food with Singleton whisky cocktails, 
showcasing how the brand makes evenings with 
friends even more memorable. 

Jessie and Monica hosted a dream gathering 
at the chef’s London restaurant Mere, where 
the duo showcased their hosting skills and 
love for The Singleton’s Single Malt whisky. The
two concocted the perfect food menu,
pairing the drink with complimentary flavour profiles.

The campaign captured the hosts fun chemistry 
and spontaneous interactions in a light hearted interview video discussing the Singleton, 
along with PR interviews in Marie Clare and GQ in
which Jessie describes her love for the product in 
her signature candid tone.

In celebration of James Blake’s Grammy nominated ‘Playing Robots Into Heaven’ album Globe collaborated with Bowers & Wilkins to create a three-part series of films & album launch experience at the Tate Modern, allowing listeners to fully immerse themselves in the music & visuals.

The immersive Playing Robots experience unfolded within the iconic Tate Modern South Tanks showcasing all of the album campaign’s artwork & visuals. The goal was to support James’s creative process from the studio to the Tate immersing his fans in a sensory experience highlighting the Playing Robots Into Heaven journey with Bowers & Wilkins headphones & sound system at the heart of it.

To accompany the album launch event Globe commissioned creative directors Crowns & Owls & The Reids to create a three-part series of short films ‘Structuring Robots Into Heaven’ which visualises the making of the album. Part One contextualises James and his process of creation shot from his home studio in LA with Part Two navigating the challenge of translating the record to the live space filmed at The Tate. To round off the partnership we created a visual art film of ‘Tell Me’ shot live at the album experience.

Press Coverage:

Hypebeast

Luxe Review

Office Magazine

In July 2023, Globe partnered with Rockstar Energy to launch a first-of-its-kind interactive live concert on Spotify with Stormzy taking to the stage. Designed to inspire their audience to ‘Press Play’ – the brand’s new creative proposition – Rockstar created an interactive virtual concert that let viewers switch seamlessly between 5 different worlds and 5 different Stormzys – from a real life Stormzy on stage to a virtual Stormzy performing inside four unique worlds – simply by tapping their screen.

This was the result of months of carefully curated development in Unreal Engine, from capturing Stormzy performing live, to recreating the performance in a motion capture studio – with Stormzy serving as his own body double. The team matched each moment from the original performance move for move, angle for angle before recreating his performance in Unreal Engine – developing 4 more unique worlds, 4 more Stormzy avatars, and ultimately, 4 additional versions of the concert - the camera angles, his body position, and the audio remaining perfectly in sync throughout.

As part of the year-long Global partnership, Stormzy also took to a real stage in Liverpool this October, to a perform to an incredibly intimate audience of just 500 Rockstar and Stormzy fans.

Brooklyn Brewery teamed up with Joy Anonymous to produce a short documentary. From London’s Southbank to Brooklyn, New York this film captures how Joy’s community came along when it was needed most. An example of how the dance music industry has opened up with inclusivity and spontaneity as top priorities. Filmed between London and Brooklyn this short film spreads collective joy between the cities, diving deep into capturing Joy’s growing community and its wonderful details

Alongside the short film & in celebration of Joy Anonymous’ ‘Cult Classics’ second album release Brooklyn Brewery threw an album pre-order fan pop-up in Bermondsey and the official Joy Anonymous album launch party at Stone Nest, Soho.

Press

NME

Music Tech

850K documentary views

1M+ video cutdown impressions

1.3M+ collab post impressions

Globe partnered Rockstar Energy Drink with electronic duo Chase and Status to celebrate the release of their mixtape ‘2 Ruff Vol. 1’. Taking place at a secret London location, 200 fans were given the chance to win access to an exclusive intimate rave on the mixtape release day. Chase and Status performed an hour long set featuring tracks off the mixtape including Liquor & Cigarettes, Selecta and Baddadan and Rockstar Energy Drink gave fans the boost they needed to switch from work to play.

To spread the excitement of the campaign, Chase & Status did an exclusive interview with Clash along with posting content on their social channels.

Press Coverage

This summer Becky Hill delighted fans with a surprise Secret Socials performance at Canopy, By Hilton. The evening was hosted by none other than Laura Whitmore and culminated with Becky Hill performing a selection of her greatest hits to lucky fans. In addition to the live event, Becky performed an orchestral version of her latest single, Disconnect. As well as a starring in a new interview format, ‘In Bed With’ and playful social content piece ‘Bop or Flop’.

Globe extended an existing partnership between EMI’s Caity Baser - one of the UK’s fastest emerging singer-songwriters - and cosmetics brand e.l.f., who collaborated with Caity as their first UK brand ambassador.

Caity’s track ‘Disco Shoes’ became the official soundtrack to e.l.f.’s debut global TV commercial, which celebrated individuality and self-expression, featuring a cast of 20 dynamic personalities. The campaign kicked off in style with an immersive ‘express your e.l.f.’ pop-up event in East London, where Caity performed her latest hits to an intimate crowd of fans and influencers, including her track Disco Shoes. The event featured interactive ‘glam-cam’ moments including a red carpet-style ‘glamdroid’ photo opp, branded backdrops and even a convertible car, allowing guests to show off their e.l.f. makeovers and capture memories from the day. Alongside her performance, Caity featured in e.l.f. 's Instagram livestream and hosted a meet and greet with fans where she gave away signed merch.

Through a series of content pieces released across Instagram and TikTok, Caity shared news of the campaign, using her trademark sense of humour to embody e.l.f. 's campaign tagline ‘express your elf’. She called out her favourite e.l.f. products in a ‘Get Ready With Me’ video on TikTok and shot her own version of e.l.f.’s TV commercial, in which she answered the question: ‘What does e.l.f. mean to you?

To celebrate the announcement of Caity’s debut mixtape ‘Still Learning’ an immersive fan event was created, with 50 fans in with the chance to win a spot to attend. Making their way through 7 rooms, fans had the chance to hear unreleased tracks from the mixtape, have a makeover with e.l.f. make-up artists to recreate some of Caity’s iconic eye makeup looks, and to hang out with Caity. Each room involved tasks, such as recreating Caity’s track ‘Pretty Boys’ by jumping on a giant music pad to release the sounds, a hunt for e.l.f. goodies in a giant ball pit, and manifestation room where fans were invited to write down what they are Still Learning. Caity also offered signed merch to fans who completed the challenges, alongside a golden ticket to attend one of her upcoming tour dates. A wrap up for the event was created and shared on Caity’s channels - watch here

The partnership was covered in an interview piece with lifestyle magazine Popsugar, in which Caity shared her best advice for staying confident and the 3 beauty products she can’t live without.

To celebrate the connection between gaming and music, Globe partnered Virgin Media Ireland with Cian Ducrot (Polydor), Belters Only (Polydor) and Aurora (Decca) to rediscover the nostalgia and connection that comes from uninterrupted playtime in a new content series. Hosted by renowned Irish professional gamer and streamer Queenie, the content piece was captured in the Virgin Media Gamepad, at the O2 Arena in Greenwich.

In the series, all three artists take on a number of retro-inspired games including Crash Bandicoot: Nitro-fuelled, Teenage Mutant Ninja Turtles and Pang Adventures, while chatting to Queenie about their favourite games, first childhood memories of gaming and how they find time to switch off and play during their busy tour schedules.

The partnership elevated Virgin Media Ireland’s position within the music space, aligning the values of creativity and playfulness between music and gaming fans, and introducing new audiences to the world of gaming via the platforms of three international artists across a wide range of music genres.

To amplify the full content piece published on Virgin Media Ireland’s Youtube channel, each artist posted highlights from the interview across their Instagram and Tiktok channels.

Thee 3 artists were featured in an exclusive interview with Virgin Media’s official online publication, Play.

Aurora’s legacy in the world of gaming is undeniable, having soundtracked numerous iconic games. Meanwhile, both Cian Ducrot and Belters Only have had immense impact on Irish music of the last few years, making these three artists the perfect match for Virgin Media Ireland’s campaign.

The latest iteration of the DHL FAST-TRACK series saw the onboarding of Grammy nominated producer, DJ and record label executive Jax Jones to the program. The partnership kicked off with a few days in Abbey Road Studios; with Jax alongside resident producer, Hannah V helping to mentor a selection of aspiring, unsigned artists.

In the next stage of the partnership we integrated DHL into the fantastical music video for Me and My Guitar ft. Fireboy DML. Celebrating the release with prize giveaways: including an acoustic guitar and customised DHL guitar case, signed by Jax Jones himself plus DHL bucket hats, as featured in the music video. The campaign wrapped with an exclusive performance film and branded content piece.

Fairmont collaborated with Universal Music Group to create a long term music program, giving Fairmont the opportunity to highlight their strong heritage and history as a brand in the cultural space.The Center Stage programme came to life in 2023: It is a globally owned new music platform curated by Fairmont and delivered in partnership with the iconic Abbey Road Studios. A platform, built from scratch, dedicated to leveraging their iconic portfolio to create a unique stage to connect emerging music artists and passionate music lovers. Through curated music experiences and creating unexpected moments to foster connections, Center Stage creates long-lasting memories for artists and guests, and engage broader audiences.

We unveiled Fairmont’s Center Stage programme in the lively heart of London - the home of both The Savoy Hotel and the legendary Abbey Road Studios. Center Stage shone a light on creativity and collaboration in The Savoy’s Beaufort Bar, with performances from headliner Rema and 0207 Def Jam rising star, Debbie. On the 8th of February 2023, The Savoy’s Beaufort Bar was transformed into the perfect setting for an intimate performance space, where over 80 Guests were invited to join Fairmont in launching the Center Stage programme. An event accompanied by digital and social content inviting Fairmont’s wider audiences into the action.

Alongside the launch event, we created a content series in line with Fairmont’s promise for Center Stage to highlight the craft of upcoming talent. The ‘Writer’s Haven’ video content features Debbie and follows her on a journey through her song writing process at Abbey Road Studios to her actual live performance at The Savoy that has been highlighted through a bespoke live music performance living on her YouTube channel.

Further to this, Center Stage also supports emerging talents all around the world and a key promise of the programme is to offer 1000 hours of studio time and 1000 hours in-suite for young talent to experience Fairmont hotels, get inspiration from these spaces and reflect it into their music in studios. The giveback is being activated across Abbey Road Studios and other studios around the world and has supported so far artists from UK and France and will be ongoing in other territories across this year.

Results:

- 11.4m PR Reach

- 100K+ online engagement

- 88% Positive Sentiment

Press

Vanity Fair

Clash Music

Culture Custodian

Globe partnered Sam Smith with Coca Cola to celebrate the brands Real Magic philosophy, celebrating the magic of human connection when artists and music come together, as part of the COKE STUDIOS 2023 campaign. Sam’s track Perfect featuring Canadian singer-songwriter Jessie Reyez, originally from their chart-topping album Gloria, was re-imagined to add BRITs Rising Star nominee, Cat Burns, to create an exclusive version of the track. The video for ‘Perfect’ which shows three friends creating Real Magic in an intimate studio session as they crafted the track, was released globally on the Coke Studio YouTube channel, gaining over 2.4 million views to date. Fans were also able to get early access to the video by scanning QR codes on Coca-Cola packaging, out-of-home advertising and point-of-sale merchandising.

Globe and UMI partnered with Guinness to launch their new initiative, Live & Rising, which aims to celebrate Irish pubs across the country and the role they play as homes of incredible experiences in music, food and culture.

Guinness Live & Rising launched with a 12-month programme of pop-up music, food and sports events in pubs across Ireland, which has been designed to showcase the unique creativity, culture and craic that can only be found in an Irish pub.

We helped launch the programme in spectacular style by enlisting global superstar Dermot Kennedy with a world-first performance on the roof of the Guinness Storehouse in Dublin. The Home of Guinness provided an epic backdrop with views across Dublin and the Liberties beyond. Our crew captured the moment on film so that it could be used as the PR launch announcing Live & Rising to key media outlets and across socials.

Coming down from the rooftop, Dermot took to the stage in the Storehouse’s ‘Gravity Bar’, performing an intimate set to superfans, press and key stakeholders at an exclusive launch party. Dermot was supported on stage by local rising stars Gemma Dunleavy and JYellowL.

Ahead of the performance, the Guinness Storehouse partnered Dermot Kennedy with Dublin street-artist, Aches, to collaborate on a new mural celebrating the launch of Guinness Live & Rising. Marrying Aches’ customary style with Dermot Kennedy’s lyrical magic, the artists, who each started their careers on the streets of Dublin, merged disciplines to emblazon the lyric ‘We’ll be Dancin’ in the Sun’ across the bridge above the famous Storehouse gates.

The following day Dermot surprised fans with impromptu pop-up sets around Dublin pubs which included The Long Hall, Devitt’s and Toners. Dermot was also joined at each of the pubs by new Irish acts he’d handpicked (Niamh Bury, Aimée and Somebody’s Child) to help shine a light on the importance of the pub as a hub for emerging artists.

Like so many of Ireland’s musicians, Dermot Kennedy began his career performing in pubs throughout Ireland. Dermot commented: “I’m delighted to support the launch of Guinness Live & Rising, which spotlights the incredible talent surging in Ireland, as well as celebrating Irish pubs who have always been a champion of emerging talent. There’s a contagious energy in the pubs of Ireland, there’s nothing like it anywhere in the world, and the pub is somewhere I still love to play when I’m home. It’s a place where I get together with friends and family over a pint of Guinness to share stories and connect through music, sports and food.”

Find out more about Guinness Live & Rising here

Press Coverage

The campaign achieved 40 pieces of coverage across print, online and radio, with a unique media reach of 1 million+.269 social posts with a reach of 2.09M.

Globe partnered easy life with DHL Express for the second instalment of the award-winning Fast-Track program, which aims to support emerging artists and take them from local to global audiences.

The campaign centred around the release of easy life’s hotly anticipated sophomore album, MAYBE IN ANOTHER LIFE, with the creative concepts for the DHL Fast-Track partnership heavily inspired by the world that the band had created for the project.To launch the campaign, easy life and DHL Express announced a competition in which fans could win the chance to attend an exclusive album launch party at the iconic Abbey Road Studios. Fans leapt at the opportunity, with over 3,000 of them entering to win a coveted ticket.

The launch event itself took place within the world-famous Studio 2, best known as the place where The Beatles recorded some of their biggest hits. easy life performed inside a giant neon house, treating the lucky winners to a set full of tracks from the new album along with familiar fan favourites. This unmissable evening was captured in a stunning hero film released on the band’s YouTube and social channels.

To make the partnership even more memorable, fans could play a bespoke mini game featuring a DHL van and the house from the band’s album artwork. Completing the game gave fans the chance to win limited edition easy life x DHL Express merch and exclusive vinyl - these immediately became collectors' items within the community.

NME teamed up with UMG and DHL Express for a media partnership promoting the campaign, with a site-wide easy life takeover of the NME homepage. The media partnership delivered more than 4.2 million impressions and 6.8K clicks, amplifying the campaign to a music-loving audience.

Capping off the campaign, the band appeared in a piece of hero content devised by their creative producer, Charlie Drinkwater, in which they ‘deliver’ a model of the iconic doll’s house to a lucky fan, who had won the prize at the Abbey Road launch event. The content was seamlessly integrated into the band’s aesthetic and received a strong reception when they shared it with their fans on Instagram.

In total, the easy life x DHL Fast-Track campaign delivered:

• 40M impressions.

• 3M content views.

• 6K competition entries.

• 5K plays of the bespoke mini-game.

Globe partnered EMI-signed singer Caity Baser with cosmetics brand e.l.f. to celebrate their ‘Good Vibes Only’ new product launch and Caity’s first UK headline tour.

The partnership kicked off with Caity performing at e.l.f.’s pop up installation, showcasing their product range ‘Good Vibes Only’. Fans, influencers, and media were invited down to Phonica Vinyl Store to experience the brand’s cosmetics and enjoy an exclusive live performance from Caity featuring hits including X&Y and Pretty Boys. Caity performed on a set designed as a bedroom, seamlessly combining her aesthetic with that of the brand.

The partnership continued, offering the fans joining her on tour the chance to try e.l.f’s vegan and cruelty-free cosmetics. Their team were on standby each night to gift fans No Budge Shadow Sticks to take home as a memento from the show (Caity’s favourite e.l.f product).

Throughout the tour, Caity raised awareness of the partnership on her Instagram and TikTok through a series of content pieces that leaned on Caity’s trademark sense of humour, highlighting how she had been using e.l.f. products on tour to create some of her favourite looks. Caity Baser, recently featured in Glamour UK magazine TikTok as she shared her must-have favourite products, which includes e.l.f's No budge eyeshadow stick as one of her top choices. Click Here to view all Caity’s favourite products in her glamour interview.

On the last night of the tour in London, Caity emerged on stage on the same bedroom set that had appeared at the pop up at the beginning of the partnership - a full circle moment for both artist and brand.

Globe partnered with Lewis Capaldi and EMI Records to bring the Scottish singer-songwriter’s trademark sense of humour to the food industry in the form of his very own sourdough pizza range, Lewis Capaldi’s Big Sexy Pizza.

The launch of the product coincided perfectly with the global super-star’s eagerly anticipated return to music in September 2022, which saw him release hit single ‘Forget Me’. This alignment enabled the new product line to benefit from the existing buzz surrounding Lewis’ release schedule, significantly elevating the reach of the Big Sexy Pizza campaign.

Globe developed the Big Sexy Pizza brand from the ground up, overseeing the recipe, visual identity of the packaging to the marketing roll-out and supermarket listings. Blind Eye Films were commissioned to create the social-first content, including hero film and tasty content, that was seeded out across Lewis Capaldi and Big Sexy Pizza socials surrounding the launch.

The announcement of the brand picked up national PR coverage in major publications, including: Metro, ITV, NME, Evening Standard, Line Of Best Fit, MSN, Yahoo! and DORK. The press stories highlighted the surprise and delight of Lewis creating his own pizza brand, with many pointing out how it was a perfect match for Lewis’ personality.

Across socials, the official launch content went down a storm with Lewis’ legion of fans. Cumulatively, the digital campaign achieved:

• 3.9 million views across Lewis and Big Sexy Pizza channels.

• 119K engagements across all content.

• 1.2 million impressions on Lewis’ Instagram stories.

• 2.4 million views on Globe-commissioned TikTok influencer posts.

On his leap from music to mozzarella, Lewis explained “I think lockdown spurred a lot of ideas for a lot of people. I saw a lot of people on Instagram, Facebook and Twitter getting really into your banana breads and what have you, and I turned to sourdough. Sourdough was my solace. The cogs started turning and I thought pizza could be my true calling.”

Big Sexy Pizza is available in two mouth-watering flavours: ‘The Big Sexy Cheesy One’ and ‘The Big Sexy Meaty One’ and exclusively available in Iceland and Tesco stores across the UK.

Visit the official website at www.bigsexypizza.com

Watch the Official Launch Film here.

Critically acclaimed multi-instrumentalist, producer and singer, Tom Misch joins Anderson Paak as part of Vans’ ‘Classics Since Forever’ campaign – a celebration of the brand’s most iconic footwear styles. Alongside the global campaign rollout, Misch played an exclusive and intimate show - his only UK date of the year - in the legendary music and skate venue, House Of Vans London.

Press Coverage

Bree Runway slows down iconic track, ‘Rhythm of the Night’ for Captain Morgan’s global ‘Enjoy Slow’ campaign.

Bree starred in Captain Morgan’s biggest ever global responsible drinking campaign, calling on people to ‘Enjoy Slow’ and drink in moderation. The ATL campaign champions Bree Runway’s smooth, slow jam remix of 90’s track, ‘Rhythm of the Night’; showing people that good things can be slowed down and still be just as fun. Captain Morgan aims to normalise moderation, encouraging drinkers to set their own pace, sip slowly and not be afraid to say no.

Press Coverage

BTS Content

When it came to filling the iconic role of Ghost in Call of Duty: Modern Warfare 2, only one man possessed the necessary skill set: Glasgow’s own Lewis Capaldi. Globe worked with UMG for Brands to partner Lewis with Activision for what was undoubtedly one of the most anticipated game launches of 2022.

Lewis features in a hero content piece in which we we see the character Ghost embarking on another dangerous mission; the twist is revealed when Ghost removes his mask and we see that Lewis Capaldi is the man behind the mask.

The early stages of the campaign were designed to build hype and anticipation around the big reveal, with branded playlists and teaser videos released in the days prior to the official launch. The Instagram stories posted during this hype phase reached a massive 630K accounts in total, amplified by the involvement of an influencer network to boost reach.

The hero reveal film itself garnered 15 million PR impressions and 235K+ views, along with incredibly positive sentiment from fans who were delighted that their favourite artist was now also the face of their favourite game.

Following the release of the hero film, BTS and blooper content was shared by Lewis on socials to give fans an insight into the making of the reveal moment - this reached more than 1.2 million accounts across TikTok and Instagram.

The strength of this campaign lay in the contrast between the drama of the Call of Duty franchise and Lewis’ trademark sense of humour; the reveal of Lewis as Ghost was completely unexpected and gave fans a genuine, highly-shareable surprise.

Check out the full video on Lewis’ YouTube channel.

Lewis Capaldi Instagram

Call Of Duty Instagram

To kick-off Montreux Jazz Festival, the Fairmont brand (ACCOR Group) organized an exclusive event for friends of the brand (influencer, medias, partners etc) at the famous chalet Claude Nobs, named after the festival’s late director.

The event was celebrating Fairmont’s new campaign ‘The Grandest of Feelings’, offering a fancy dinner to the guests with a breath-taking view over Montreux and the Lac Leman, embodying the campaign’s motto.

To further expand on the grandiosity of the event, Fairmont onboarded British music treasure Celeste to entertain the guests through a very exclusive performance. Celeste, full of elegance and humbleness, performed couple of her main tracks including ‘Stop This Flame’, ‘Strange’ and ‘Love is Back’ in front of a wonderful landscape at sunset.

She was later on invited to the second Claude Nobs chalet, sheltering the archives of the Montreux Jazz Festival including the recordings of very famous performances by Nina Simone, Miles Davis, David Bowie Prince or Leonard Cohen – encapsulating the ‘Grandest of Feelings’ that is dear to the Montreux Jazz Festival.

Globe partnered London Popstar Mae Muller with Tia Maria to launch the brand’s new “Two-of-a-Kind” campaign spotlighting their two liqueurs: Cold Brew Coffee and Matcha Cream. The campaign highlighted both the Tia Espresso Martini and Matcha Tini; Tia Maria’s premium cocktails.

Mae launched the campaign with a short documentary on Tia Maria’s YouTube channel providing a unique snapshot into where she gets her creative inspiration, how important Kentish Town is to her artistry and her confidence. Mae Muller and Tia Maria also shared a series of fun content clips showing fans how she prepares both the Tia Espresso Martini and Matcha-Tini.

A hundred of Mae’s fans were also given the opportunity to access tickets to an exclusive Mae Muller x Tia Maria performance which took place at Lafayette, London on the 5th December. The evening was captured and shared on Mae and Tia Maria’s social channels perfectly encompassing the excitement of the night.

To spread the excitement of the campaign, Mae gave exclusive interviews to Heat Magazine and Wonderland who both ran stories on her partnership with the brand and gave fans the lowdown on the Lafayette show. The positive fan sentiment across the social posts is testament to the strength of the pairing of Mae and Tia Maria - something which fans were genuinely excited to participate in.

To mark the release of the new video game ‘Tiny Tina’s Wonderlands’ (part of the acclaimed Borderlands franchise), Globe partnered Polydor artists Baby Queen and Crawlers with publisher 2K Games for a series of ‘Let’s Play’ content. This saw the artists sitting down to enjoy the first few hours of the game, as part of two hero pieces which were shared to the official 2K YouTube channel.

Baby Queen was joined by Stephanie Nneoma, Cyborg Angell and Sunpi - three hugely popular UK gaming creators - to play through the cooperative story mode of the game. The four had a natural chemistry which shines through in the hero content, which Baby Queen shared a cutdown of to her Instagram and TikTok followers.

The four members of Crawlers all appeared in their episode of the series, and the band had an absolute blast battling the myriad of enemies thrown at them in the different missions of the game. Like Baby Queen, they also encouraged fans to watch the full episode by sharing cutdowns on their Instagram and TikTok.

The campaign reacted incredibly positively with both the Baby Queen and Crawler fanbases, highlighting the strength of the alignment between artist and brand. This was evident in the overwhelmingly positive sentiment in the comments on all of the artist social posts.

Globe partnered Amaarae with cultural brand SNS (Sneakers N Stuff) to celebrate the 40th anniversary of the iconic Nike Air Force 1 silhouette.

Amaarae features in a series of stunning campaign images which show her modelling the Air Force 1. An interview-style content piece was also captured, titled ‘SNS Meets Amaarae’, which is available to watch here.

To celebrate the launch of the campaign, Amaarae also made an appearance at the Hôtel Le Marois for an unforgettable, intimate live show. She appeared alongside Pa Salieu on the evening’s lineup. This unmissable night was captured and shared on SNS socials so that fans who couldn’t make it down were able to get a taste of the action. Watch back here.

Secret Socials with Hilton is Globe’s ongoing partnership with the iconic hotel brand to create surprise-and-delight moments for fans and Hilton Honors members, hosted at their world-renowned destinations.

The partnership began in December 2021 with the inaugural Secret Socials event featuring an incredible double bill of Olly Alexander (Years & Years) and Kylie Minogue. The duo performed a set of hits from across their discographies for 50 lucky guests at The Trafalgar St. James, Curio Collection by Hilton.

In April 2022, Polydor’s Ellie Goulding surprised super-fans and Hilton Honors members at the second Secret Socials event. The ‘Starry Eyed’ singer entertained guests with an intimate live performance within the luxury backdrop of The Biltmore Mayfair, LXR Hotels & Resorts, which was hosted by presenter and friend, Fearne Cotton.

The performances and supporting content for both events were captured by Mercury Studios. This included an interview with Fearne Cotton and gave a glimpse into Ellie Goulding’s new music, and how travel has given her the opportunity to perform and stay in some special locations around the world.

Gurmej Bahia, Marketing and Loyalty Vice President, EMEA, said: “We are thrilled that both Ellie and Fearne gave everyone an unforgettable night at our Secret Socials with Hilton event. After our first event with Kylie Minogue and Olly Alexander last December, we wanted to keep hosting unforgettable experiences that give our customers the chance to reconnect with the people and places that they love. Hilton Honors members, guests and music fans will continue to have access to even more special experiences in the future, to help make memories that will last a lifetime.”

Hilton Honors is a free loyalty programme, giving members the chance to use their points to access exclusive concerts, unique sports packages, food experiences, and once-in-a-lifetime adventures, available through the Hilton Honors Experiences platform.

Hilton is hosting a series of exclusive events across several of its iconic properties as part of Secret Socials with Hilton, throughout 2022 and beyond.

Globe partnered Olivia Dean - one of the UK’s most exciting singer-songwriter talents - with high end audio manufacturer KEF as part of the brand’s In Studio series, which aims to spotlight developing artists and their unique ways of making music.

Globe joined Olivia at Miloco Studios, London where she was deep in the recording sessions for her highly anticipated debut album. Olivia then filmed two pieces of hero content for the campaign, produced in collaboration with DadBod Films and UMGB.

The first is an intimate performance of upcoming single ‘Danger’, which Olivia recorded with her live band. This was the first time Olivia had performed the track in this stripped-back arrangement, making it a truly exclusive offering for KEF and a delight for fans of Olivia’s music.

The second hero piece is the In Studio interview, a beautifully shot sit-down conversation in which Olivia discussed her creative process, songwriting inspiration and recording her new album. “Writing about small situations and taking little snapshots of things is a really beautiful thing to do, because then it’s there forever - it’s like taking a picture,” Olivia explained.

For maximum impact, the KEF In Studio partnership was aligned with Olivia’s campaign for ‘Danger’. With the content going live within the first few days of the track being released, both KEF and Olivia benefitted from the buzz surrounding her new music.

Olivia Dean on Instagram

KEF on Instagram

KEF SoundLab

Loyle Carner's critically acclaimed new album 'hugo' arrived in October 2022, and Globe helped fans celebrate its release with a string of unmissable and exclusive experiences available only through O2 Priority.

Kicking things off with the exclusive Notes On interview, Loyle dived into the making of his new track 'Nobody Knows (Ladas Road)' , explaining how he wanted to be more honest on the new album and "find beauty in the ugly". The interview also covered Loyle's completely reimagined live show for the new album, which will feature a full band for the first time ever. Check out the Notes On here.

Fans also had the exclusive chance to pick up a limited-edition bundle of the album which included a bespoke 'hugo' tote bag available only through Priority. This limited run of 100 copies sold out almost immediately.

Then, on the eve of album release, Priority held a private listening party with Loyle and 20 fans in a top secret location, where the lucky winners got to hear ‘hugo’ in full before it was released to the world. Loyle discussed the themes, inspirations and sounds of the album, and finished the evening with a meet & greet where fans got their complimentary vinyl copies of 'hugo' personally signed.

Lastly, Globe headed down to Kingston’s sold-out Banquet Records at Pryzm as Loyle brought the new show he'd discussed in his Notes On interview to thousands of diehard fans in the intimate venue. With a nimble camera crew on site, we made sure we captured the first play of the new tracks with the first time Loyle performed with a live band on the day of release. Watch back here.

Globe partnered legendary artist and producer Brian Eno with iconic audio brand Dolby for a partnership celebrating creative process and listening excellence - powered by Dolby Atmos.

Whilst recording his 2022 studio album ‘FOREVERANDEVERNOMORE’, Brian discovered Dolby Atmos and was quickly gripped by its potential as a creative tool. So strong was Brian’s interest in the technology that he went back to the drawing board and re-mixed the whole project in Atmos.

Coinciding with the album’s release, Brian joined Dolby Labs for an intimate interview in which Brian talked fans through his creative process and gave an exclusive look inside his personal studio space in London. The result is a striking, thought-provoking content piece produced in collaboration with Mercury Studios.

Brian Eno on Instagram

Dolby Labs on Instagram

Globe partnered critically acclaimed pop sensation Sigrid with beloved skincare brand Simple for a ‘Summer of Socials’ to help fans enjoy a summer spent together after two years of lockdowns. Simple wanted to keep skincare fuss-free so customers could focus on what really matters: having fun with their loved ones.

Sigrid launched the campaign with a hero content piece shared to her socials in which she talked about discovering Simple’s products in her local supermarket and being a fan of the brand ever since. She encouraged fans to stay tuned to the campaign to find out how they could #MakeYourSummerSimple.

Adding to the excitement, Sigrid and Simple launched a competition for fans to win access to an exclusive performance at the performance at the flagship Superdrug store. Sigrid performed tracks from her latest album, How To Let Go, along with other fan favourites.

The lucky winners had the chance to meet Sigrid herself, snap a photo together and get a copy of the album personally signed - a real-money-can’t-buy superfan experience!

#MakeYourSummerSimple was a natural fit for Sigrid as a user of Simple products, and this shone through in the popularity of the campaign. Press pick-up alone achieved a reach of 4.9 million, with coverage in titles such as Refinery 29, Notebook and OK! Magazine.

In January 2022, Globe partnered Norwegian pop superstar Aurora with Intel for a creative, one-of-a-kind livestream powered by Intel Evo.

Designed to increase fan affinity with the Evo product line, the campaign also gave Aurora’s audience an exclusive taste of what was to come on the UK/EU tour later in the year.

The ‘A Taste Of The Divine’ livestream was designed by Aurora herself, with the artist overseeing show elements ranging from set design to costume moodboards. All of this was powered by Intel Evo technology, which enabled Aurora to take creative control of the livestream and execute her vision.

To make a moment of the livestream, Intel hosted a competition through which fans could win tickets to an official viewing party of the livestream and a virtual meet and greet with Aurora - both money-can’t-buy-experiences.

The event was further amplified through bespoke social content - this included performance cutdowns and BTS assets which highlighted the role of Intel in the production. Additionally, a line of digital merch was created using Evo, granting 16 lucky competition winners the chance to have a ‘virtual fitting’ of the clothing designed by Aurora.

These campaign elements combined to deliver 600K+ content views and more than 20 press clippings in prestigious titles such as Rolling Stone, NME and Gay Times.

Watch the Intel Evo BTS here.

Watch the livestream trailer here.

BBC Radio 1Xtra DJ, Sian Anderson took over and hosted a Twitch live stream at House of Vans to talk all things fashion, music, gaming and more, live on Twitch with UMG artist Jords alongside fellow emerging artist and close collaborator - Kadiata.

The conversation included discussions on the evolution of Jords’ journey as a rapper, which was followed by a Back 2 Back live freestyle session with Kadiata rapping over their own original beats. The dynamic duo built an amazing interactive relationship with fans on Twitch; as fans got the chance to dial in to get Jords and Kadiata’s opinions throwback topics like music inspiration and old school fits: Classics FM brings a modern twist to classic nostalgia.

Engagement ran high as fans were calling for the duo to keep rapping even after the session ended. The live stream peaked at 9.5K live viewers and has had over 231k views from around the world since the launch; helping Vans develop their brand further in rap culture.

Both artists also supported by posting on their IG pages to promote the activation, getting pre-existing fans to welcome new Jords fans to the ‘House of vans’ Twitch page and build retentive viewership.

Billion-streaming, global pop sensation Sigrid partnered with the Department for Transport & HOLD for an innovative new partnership designed to increase awareness of the recent changes in driving law which introduce firmer punishments for phone use behind the wheel.

We worked with Sigrid - along with her friend and drummer, Kasper - to create a series of light-hearted social content pieces in which the pair reacted to an OTT hazard perception video, complete with dragons and UFOs to boost the entertainment value for our younger target audience.

Simultaneously, we encouraged fans to use the HOLD app while driving to help everyone drive safely. HOLD rewards users for putting their phones down by awarding points after 20 consecutive minutes without using another app - the points can then be spent on exclusive prizes. This made HOLD a perfect tie-in for the wider campaign.

To drive campaign awareness, we also engaged Toby Aromolaran (Love Island) to amplify the message through his dedicated following on Instagram and TikTok. Toby’s audience responded extremely positively to the content, which was testament to the campaign’s efficacy in raising awareness within his audience demographic.

Overall, the campaign delivered a fantastic 11.5 million impressions across channels, with the content achieving over 86K likes. In a campaign survey, 43% of fans who viewed the content said they would now call out friends on poor driving behaviour in the future.

Check out Sigrid’s Instagram here.

Watch Toby’s TikTok post here.

We wanted to tell B&W’s unique brand story, focusing on how music fuels the fire behind B&W’s pursuit of perfection in audio engineering. Our intent was to tell this through the lens of those who know music and B&W best: artists, composers and engineers who trust the brand to deliver music exactly as the artist intended, to tell us the story of their creative process and relationship to sound through three iconic songs.

‘How We Make’ is a cinematic, rich, beautifully crafted short documentary film. Engaging, insightful and entertaining, it is littered with fascinating stories and unforgettable insights from three iconic musicians: Little Simz, Nile Rodgers and Max Richter. Each edit takes you on a journey through the creative process and the relationship artists have with sound to reposition Bowers & Wilkins in music culture and recruit the next generation of brand fans.

We interweaved 40 ground-breaking years of the 800 Series speaker with interviews, insight, and unforgettable anecdotes from Little Simz, Nile Rodgers and Max Richter alongside the talented creatives they worked with to shape the music they’ve made.

The film takes us on a 20 minute journey to explore their quest for perfection and how they took the ideas waking them up at night and recorded it - as they intended. Nothing added, nothing taken away.

To date, the series has achieved over 9.8M impressions & views across global publications and artists' social channels (a combined social reach of nearly 1 million).

Watch the film here.

Read the Hypebeast piece.

Read the Rolling Stone piece.

In May 2022, Polydor’s Sam Fender took to the stage to perform a unique homecoming gig in the iconic O2 City Hall Newcastle. Fresh off the back of a sell-out run of stadium shows performing to thousands, the Brit Award Winner gave an intimate performance for just 800 lucky ballot winners and their plus ones.

The show was delivered as part of Globe and O2’s ongoing partnership to create unique music moments for O2’s Priority platform, which meant for this show, the crowd was made up exclusively of fans who entered a ballot through Priority. With out-of-home billboards and a dedicated promo video which Sam shared across his social channels, we generated over 27,000 ticket entries across the nation, for just 800 pairs of tickets. As part of the entry mechanic, fans were encouraged to make a charity donation with all proceeds from the tickets going directly to Sam’s chosen charity, North East Homeless, which ended up raising over £144,000 for the cause.

At a venue he’d wanted to play since he was a child, Sam performed tracks from both his No 1 albums, Seventeen Going Under and Hypersonic Missiles to an understandably frenetic hometown crowd. He said, “It's been an honour to be able to put on such a special show in my hometown and to raise such a huge amount of money for North East Homeless. I hope it will make a real difference to those in need. Massive thanks to O2 and to everyone involved and to all the fans who entered the ballot. For anyone who missed out this time, we'll be back in the toon again next year.”

Globe produced a bespoke edit to capture the night - click here to watch the IG part 2 video.

Globe partnered rising singer-songwriter Lola Young (Island Records) with premium cosmetics brand Urban Decay for the launch of the new Wild Greens vegan makeup collection.

Lola gave 30 of the country’s biggest fashion influencers an intimate acoustic performance before the attendees enjoyed a zero-waste and plant-based dinner.

As a long standing fan of the brand, Lola was delighted to partner with the brand for this special activation.

Check out Urban Decay’s Instagram here.

Follow Lola Young on Instagram here.

Globe worked with Jack Daniels & Amplify on the first-ever Jack Daniel’s Make It Count Sessions which brought together two of the UK’s most exciting young artists: Hardy Caprio and Lost Girl.

The Make It Count Sessions are intended to celebrate and continue the musical heritage of Jack Daniels, with sessions created to bring artists closer to fans and give the next generation of independent spirits the chance to ‘Make It Count’.

Hardy Caprio was joined on stage by rising star Lost Girl, who was given the opportunity to make it count when performing their smash hit collaboration ‘Million Rings’ for their fans at London’s Clapham Grand in November 2021.

Watch the performance in full here.

Hardy Caprio Instagram

Lost Girl Instagram

Jack Daniels Instagram

Emerging UK Rapper Arz partnered with Schuh & Rebook for his first ever live performance at their London Student sessions event at Goldsmiths University.

Arz donned a full Reebok fit and performed a 4 track set including his breakthrough single ‘Alone With You’.

In addition, he promoted the event via his social channels and the event recap was shared across Schuh social channels.

Globe brought together renowned UK music platform Mixtape Madness and iconic sports brand NFL UK to collaborate on a 2-part campaign.

Part 1 saw UK rappers Backroad Gee & KO participate in a series of American Football challenges while being coached by NFL legends Jason Bell & Osi Umenyiora.

Part 2 of the partnership culminated in a brand new audio/visual podcast series titled "Overtime". Hosted by popular NFL pundits Osi Umenyiora and Jason Bell, accompanied by UK podcaster Chuckie, this six part series brought together some very special music guests hand-picked by Mixtape Madness.

The prominent theme across the series was the journey to success and the trials, tribulations, and challenges faced along the way. Osi and Jason drew experience from their own careers with Chuckie moderating the discussion. Featured guests included: Miss LaFamilia, M1llionz, Krept & Konan, Rimzee, Hardy Caprio & Ghetts.

Check out Part 1 of the Skills Challenge series here.

Watch the first season of ‘Overtime’ here.

Globe partnered viral UK hip-hop duo A1 X J1 with Samsung UK for the brand’s Samsung Music Galaxy Thursdays campaign.

Centred around the product launches of the new Samsung Galaxy S22 phone and Freestyle Projector, the campaign focused on the unique story behind how the pair met and featured an exclusive live performance of their new single, ‘Night Away (Dance)’.

Talking about how technology helped the duo create their first track together, J1 explained: “Me and A1 met on an app called Houseparty, so I gave him a follow on Instagram and found out he was mad talented. Me and him just supported each other since then [...] We’d play a little instrumental and then rap it to each other on the phone, literally.”

Globe teamed up with UMGB and Firmative Media to produce a variety of content for the campaign, including teaser, interview, BTS and performance video pieces that lived across the duo’s socials for their combined following of 700K fans to enjoy - in addition to Samsung UK’s own socials and website.

Along with this video content, a series of hero still images were captured, featuring Samsung branding and products, to cement the visual identity of the #SamsungMGT campaign.

Watch the Behind The Artist content piece here.

Globe partnered Yungblud (Polydor Records) with Vans for an exclusive performance at the House of Vans, Mexico City as part of the brand’s Musicians Wanted campaign.

Support acts for the one-off show, Lemonade Shoelace and Joy Sales, were handpicked by Yungblud from over 30,000 demo entries submitted in 2021.

With 1,200 tickets sold out in under 5 mins, the atmosphere was electric when Yungblud himself finally took to the stage at the newly opened venue to headline the show.

In a glowing review of the event, Clash magazine described it as “an explosive, energetic and emotional show love-in of a show, one that no one in that room will forget for a very long time…”

Read the full Clash magazine piece here.

Read the feature from DAZED here.

Check out House of Vans Mexico on Instagram.

Globe partnered with McDonald’s UK to help launch their Christmas 2021 #ReindeerReady campaign, alongside Brit Award winner Mabel. McDonald’s enlisted Mabel to re-record a spine-tingling rendition of Cyndi Lauper’s classic “Time After Time” for their “Imaginary Iggy” Christmas advert.

The advert premiered in November during Channel 4’s Gogglebox in a takeover of the full 90 second advertisement break. Directed by creative duo, Bert & Bertie, the advert showcases how you are never too old to be in touch with your imagination.

Mabel released the single and a music video for ‘Time After Time’, paying tribute to those sadly absent from a family Christmas - 10p from every download was donated to Fareshare, the UK’s national network of charitable food re-distributors. Underpinning its #ReindeerReady campaign, McDonald’s also donated to enable FareShare to redistribute five-million meals to families most in need during the festive season.

As part of McDonald’s #ReindeerReady campaign, Mabel surprised London commuters in Piccadilly Circus with a festive performance of “Time After Time”. She took to the famous busking spot with three McDonald’s crew members who were busking the hit single against the backdrop of the Eros status.

The activity culminated with Mabel volunteering at a Fareshare supported project, Ace of Clubs (Clapham), to help shine-a-light on the incredible work they do.

Watch the campaign highlights below:

Imaginary Iggy - McDonald’s UK

Mabel performs at Piccadilly Circus

Time After Time (Official Music Video)

Mabel volunteers at Fareshare

In partnership with Nurofen for their Tune Out Pain project during Pain Awareness Month, Globe commissioned Australian producer & composer Anatole to custom-write the track ‘All Of Us’ in collaboration with scientist & psychology expert Dr Claire Howlin.

The track was tested with acute pain sufferers and was found to successfully reduce sensations of pain intensity & discomfort. 286 participants took part in the study, with 146 being assigned to the unchanged main track and 140 to a variation of the track. All participants were currently experiencing symptoms such as chronic back pain, headache or period pain, amongst others.

The participants were given different versions of ‘All of Us’ to listen to at home along with a questionnaire to record how the music made them feel during a pain event. The study found that both versions of the ‘All of Us’ track reduced feelings of pain intensity and unpleasantness in a statistically significant way.

Further enhancing the campaign’s emphasis on data and research, the artwork for the single was created using soundwave data to visualise the audio from the track.

Watch the full video

Globe worked with singer- songwriter Becky Hill to launch Tia Maria’s new creamy liqueur with a delicious Japanese twist- Tia Maria Matcha. Becky had a very special year with the release of her debut album, and Tia Maria felt she was the perfect fit to celebrate the one-of-a-kind spirit of their product.

Becky took part in an exclusive fan Instagram Q&A, discussing everything from her current tour, her best moments of the summer and how she unwinds from her busy schedule. Becky and Tia Maria also ran a competition for two fans to win a meet and greet with her at an exclusive Tia Maria event, where she performed hits including Gecko, Afterglow, Remember plus her most recent release My Heart Goes (La Di Da).

The campaign saw great support across media outlets including interviews with Becky for The Metro, The Sun and The Mail Online. Becky’s fans also loved the partnership, leaving over 133K likes across her Instagram posts.

Becky’s Instagram

Tia Maria Instagram

Ahead of the historic Euro 2020 final between England & Italy, Globe partnered The FA / England National Team and Capitol’s Manchester lyricist Aitch to pen a spoken word piece describing what it means to be an England Football fan.

The release of the hero video piece coincided with the first time the England men’s team had reached a major final since winning the World Cup in 1966.

The content hit 250K views on YouTube, with fans commenting praise including: “Aitch killed this”; “This song gave me the goosebumps, absolutely love it!”; and “Brilliant from Aitch. Everything that represents England. Working class lad who made it big. Come on lads!”

Official England Instagram

Aitch Instagram

We collaborated with Polydor’s multi-award-winning music artist & 0207 Def Jam’s Creative Director, Wretch 32 to unveil the England men’s UEFA EURO 2020 squad.

Globe partnered The FA / England National Team and Wretch to conceive and commission the film, the soundtrack and Reuben Dangoor’s now-iconic mural for ‘The Call Up’.

A lifelong England fan, whose music has been streamed over 165m times globally, Wretch 32 is the creative force behind ‘The Call Up’, which delivers a message of unity and hope that unifies different cultures, communities and generations.

Kathryn Swarbrick, the FA’s Commercial and Marketing Director said of the campaign:

“The film and the soundtrack are all about capturing what football means to people and how those feelings build in anticipation for international tournaments like the EUROs.

“Our creative partners, led by Wretch 32, have done an incredible job in translating the passion, excitement and expectation that UEFA EURO 2020 represents for football fans in this country.”

Official England Instagram

Wretch 32 Instagram

Reuben Dangoor Instagram

Globe have partnered Aitch with Relentless Energy to become the face of the brand for the next 2 years, with the campaign being featured across over 30 Million cans in all major FMCG retailers across the UK. The campaign centers around an on-can competition which gives fans the chance to win a once in a lifetime Fan experience with Aitch later this year.

Inspired by iconic, over-the-top music video scenes and aspirations of a ‘VIP’ lifestyle, Aitch can be seen taking the idea of #WithoutLimits to ridiculous levels in the hero campaign film.

“To live without limits is to wear the clothes that you want to wear, listen to the music you want to listen to, and one million percent believe that you can do whatever you set your mind to. Whoever you are and wherever you come from, the world is in your hands, and nothing is impossible. Yeah, that’s living without limits!” AITCH

The 2nd installment of this year’s campaign is to take place later this year with that being followed by a Year 2 activation in 2022.

Social Posts:

Instagram

Facebook

Twitter

As part of UMG’s Global partnership with DHL Express, Globe worked with Hamburg hailed singer-songwriter, Zoe Wees, to launch a new music initiative, DHL FAST-TRACK.

As an official partner of two of the world’s most iconic recording studios, Abbey Road Studios in London and Capitol Studios in Los Angeles, DHL provide time critical logistics for artists and labels. In addition, DHL supported UMG’s hottest emerging artists to accelerate their local to global journey, and help connect their distinctive sound with audiences across the globe through unforgettable moments.

Zoe Wees kicked off the first DHL FAST-TRACK programme with her first-ever headline show, accompanied by a full-band from Hamburg’s biggest independent venue, Kampnagel. Zoe and DHL announced the partnership via a trailer with details of the gig, which was later streamed to audiences via Zoe’s official YouTube channel. The stream was supported by YouTube as part of their “Artist on the Rise” and was available on-demand for a limited time, achieving over 400K views.

To amplify DHL’s passion for innovation, Zoe’s performance was cut- to-vinyl at the legendary Abbey Road Studios in London, to immortalise this unique music moment. True to the music programme’s name, a limited number of vinyl’s were fast-tracked hot off the press to lucky fans via a competition post show. To wrap-up the campaign, Zoe surprised one lucky-fan in Germany by hand-delivering the vinyl which was captured and shared on Zoe’s socials here.

DHL FAST-TRACK continues across 2021 and beyond with more cultural music moments in the US and then on to Asia in 2022.

Results:

Zoe’s Key social growth of the back of the stream alone;

TikTok: +16k

YouTube: +4k

Yungblud teamed up with Samsung UK to surprise his fans with a special performance at Coal Drops Yard alongside the London Community Gospel Choir and graphic designer Aries Moross to launch the Samsung Galaxy Z Fold3 and Z Flip3 handset. Samsung UK & Yungblud invited fans to win a pair of tickets to the free gig (via an online ballot), which included a 7-song set culminating in a unique reimagining of the track “mars”.

Globe worked alongside Samsung UK’s agency Mother and stage prod. company Black Skull Creative, to bring the show to life, which included a rotating stage and screens inspired by the Multi Window capabilities of the Galaxy Fold 3/Filp 3 phones. A cutdown of the performance also went live on London’s infamous Piccadilly Circus screen to celebrate the launch.

Amongst the crowd were celebrity fans including ex Love Islander’s Sharon Gaffka and Lucinda Strafford alongside previous winner Amber Gill, Capital FM DJ Roman Kemp, Olympic Diver Chris Mears and Pussycat Doll Kimberly Wyatt. The new Samsung handsets went on sale in conjunction with the concert.

Yungblud said:

“I’ve loved every minute of performing for my fans over the last few weeks man. After such a long time out from playing live, to be part of this Samsung event that brings 3 different amazing acts together has been wild. Collaborating with Aries Moross, a personal hero of mine, who’s pushing the boundaries of sexuality and gender, and the London Community Gospel Choir on a song that means so much to me was something I’ll remember for a really long time.”

Check out:

Collaboration moment of “mars” with the London Community Gospel Choir and Aries Moross —> here

Behind-the-Scenes content of the collab —>here

Sheku Kanneh-Mason x Philips: Vision in Sound

Globe, Mercury Studios and Abbey Road Studios partnered with TP Vision/Philips to launch the new Philips OLED+ TV as part of their award-winning series of home entertainment technology. The objective of product launch was to showcase the complimentary skills of Philips TV and Bowers & Wilkins, whilst providing outstanding content to highlight its award-winning sound and picture credentials.

We enlisted world-renowned artist Sheku Kanneh-Mason (MBE) to bring the concept “Vision in Sound” to life via a classical performance at the iconic Studio 2 at Abbey Road Studios. The content was shot within a bespoke lighting rig which was programmed to react as Sheku played the cello; demonstrating the TV’s purity of sound, immersive Ambilight feature and picture quality.

The shoot also delivered stills and video footage from the unique performance which featured in key marketing materials including the Philips OLED+ screens in-store, online and product packaging.

Finally, to launch the TV, Philips also hosted a PR event from Studio 2 at Abbey Road, which included a performance from Sheku streamed live to key press in Europe.

The collaboration was a truly authentic fit with Philips as the official TV partner for Abbey Road Studios and company’s high-end TV’s used throughout the facility as reference screens. Bowers & Wilkins is the official speaker and headphone partner for Abbey Road Studios, and their iconic 800 series loudspeakers have provided reference grade monitoring in the studios’ control rooms for over 40 years.

Commenting on the project, Sheku Kanneh-Mason said: “I was delighted to be asked to be involved with this project as it promotes a number of things close to my heart. I know first-hand about the heritage and skill sets of Abbey Road Studios, and its partners, and it’s great to be able to bring those skills to the wider world while also presenting classical music in a new and interesting fashion”.

As part of Universal Music Group’s partnership with Pokémon, Globe alongside Polydor and Capitol Records delivered the next instalment of Pokémon’s 25th anniversary celebration with the release of “Take It Home,” a new song from BRIT Award recipient Mabel. The track was released as a single and recorded exclusively for the upcoming P25 Music compilation album. With an infectious beat and bright, summery vibe, the song celebrates being the kind of friend that others can count on. The official music video was teased on Mabel’s socials a day before release; later revealing cameos from Jigglypuff and Pikachu, whom feature in the video directed by Sophia Ray, and shot at the iconic Savoy Hotel, London. As well as a music video, Mabel shared an acoustic performance of “Take It Home” and featured in a Pokémon mini-content series which is due for release later this year. The compilation, which will be released autumn 2021, is part of a massive, yearlong music campaign from The Pokémon Company International in partnership with Universal Music Group.

Mabel is the latest artist to join the P25 Music Program, taking her place alongside Katy Perry, who contributed the new original song, “Electric,” Post Malone, who put his own stamp on the Hootie & the Blowfish hit “Only Wanna Be With You” and J Balvin.

“I’ve been a fan of Pokémon for years, so I jumped at the opportunity to join the P25 program,” said Mabel. “I had so much fun working with Pikachu and my all-time favourite Pokémon, Jigglypuff, for the “Take It Home” video. I hope the fans love the song as much as I loved working on it to celebrate 25 years of Pokémon!”

Pokémon 25

Fans can keep up with the latest news for P25 Music and more celebrations across the franchise on Pokémon’s 25th anniversary website at Pokemon.com/25.

Press

Paper

NME

People

As part of UMG’s Global partnership with LEGO, Globe worked with Singer and Strictly finalist HRVY to launch LEGO’s new app and product ‘LEGO VIDIYO’ with its #VIDIYOVibes campaign. The music video maker platform is designed to help children unleash their creativity, explore their passion for music and introduce a new way to play in a safe social environment.

HRVY, whose track with Matoma ‘Good Vibes’ is available on the app, created his own #VIDIYOVibes video, and shared it across his social channels to spread positivity to his fans, encouraging them to create their own and pay it forward to friends and family in a mood-boosting social chain to help spread 100,000 positive moments. He also took part in a discussion with Roman Kemp to share his views on the importance of spreading good vibes through music and play, and created his own Good Vibes Tips with HRVY video. LEGO and HRVY also ran an Instagram competition for the winner to have a virtual call with HRVY.

As a result, the campaign saw great support across media outlets including an interview with HRVY for Metro Online plus further coverage in the Daily Mail, The Sun and The Daily Express. HRVY’s fanbase also loved the partnership leaving over 250k+ likes and 1500+ comments on Instagram.

Click here for more information on LEGO VIDIYO.

Globe worked with platinum-selling artist Liam Payne and network provider EE to create a world-first, real-time augmented reality (AR) mobile experience.

Ahead of his spectacular EE BAFTA opening performance on Sunday 11th April, Liam was beamed to fans across the UK via live AR app “The Round”, where they got an exclusive look at his 3D avatar in action. Liam’s body, facial movements, and live audio data were instantly transformed into 3D animations to create the immersive performance. The avatar then joined real-life Liam on the BBC One BAFTA stage to open the show.

As part of the campaign, Liam went on Instagram live to answer questions from his fans about the collaboration, which saw huge fan engagement with over 111K people tuning in to listen. The campaign received over 237 pieces of coverage across national, consumer and trade titles. The Round’ app also hit #6 on the entertainment app charts following the likes of TikTok, Disney, and Netflix.

Check out the behind-the-scenes content on how Liam’s avatar was made here.

Leading innovators of immersive technology, Forever Holdings, made history launching the world’s first voice interactive digital portrait alongside multi-Grammy award-winning composer, guitarist, singer, songwriter and producer, Nile Rodgers. Developed in association with Globe/Universal Music UK and the National Portrait Gallery, alongside the infamous Abbey Road Studios, this rich new form of voice-interactive content enables fans to virtually “meet” Nile Rodgers on multiple platforms from the comfort of their own home.

What fans get to experience, is the result of two days of interviews, over 350 questions and two 8K 3D camera, which amounts to more than five hours of exclusive HD footage with Nile, as he chats intimately about his journey in music. Combined with proprietary technology to create a seamless encounter, IN THE ROOM WITH NILE RODGERS gives audiences an experience that is as-close-as-possible to a real meeting.

Available to the public at hereintheroom.com, as well as through the National Portrait Gallery’s website, audiences can ask Nile questions about his unique contribution to the music industry such as how he came to work with David Bowie on the classic Let’s Dance, or what it was like working with superstars like Diana Ross, Madonna, Lady Gaga or Daft Punk.

Anyone can try the taster version for free, with a ticketed access option available to enjoy the full and extended content; 5% of which supports the work of the National Portrait Gallery.

The activation will launch as a physical VR exhibition in central London later in 2021.

FIFA and UMG For Brands have entered into a strategic collaboration to support and elevate FIFA’s music strategy – FIFA Sound. Kicking this off, Globe worked with UMGB, artist Liam Payne and co- host Jaydee Dyer to launch a new podcast ‘PlayOn’, featuring celebrated footballers as they discuss the music that’s provided the soundtrack to their lives – both on and off the pitch. Footballers included Ilkay Gundogan, Ivan Rakitic, Deyna Castellanos and Dele Alli paired also with an award-winning musician special guest each week including the incredible Tiwa Savage, French Montana, Wretch 32, and Lele Pons. This series led to many unforgettable conversations with the crossover between music and football.

The podcast received over 76million organic impressions, ranked #1 on the Apple Podcasts Soccer chart in countries including the US, Spain and Portugal and had listeners from 194 countries tune in. Media outlet pick up included Rolling Stone, Eurosport, The Guardian, Capital FM plus many more.

Click link to listen to the podcast

More details about the collaboration here

Google Nest Audio Sessions: Christmas No 1s

Google Nest worked with Globe to launch Nest Audio Sessions: Christmas Number 1s - a series of unique performances from Bastille, Ella Eyre, Oliva Dean and Sam Tompkins who all reimagined their favourite Christmas Number 1s from the comfort of their homes.

Rolling out with a tailormade campaign across socials and exclusive performances on YouTube, all artists shared their top Christmas Number 1 from years gone by, as well as pushing the tracks out across DSPs so that anyone with a Google Nest speaker could call up the tracks to listen to as they got in the festive spirit... From Oliva Dean’s cover of Merry Christmas Everyone to the classic Christmas cover of Slade’s Merry Xmas Everybody from Bastille, we wanted to make sure there was some Christmas cheer as we headed into the festive season…although not all Christmas Number 1s are that Christmas-y as both Sam Tompkins’s and Ella Eyre’s song choices reveal…

“Christmas number 1’s are a staple UK tradition...there’s so many timeless classics out there and you can’t help but get into the Christmas spirit when you hear them. My Christmas number 1 couldn’t be less of a Christmas song but I’m excited to share my festive twist on it.” Ella Eyre

With a combined social reach of over 9.3 million, the artists had 6.7million views on their YouTube videos alone. The campaign featured in outlets including the Evening Standard, Haste, and Campaign plus many more.

To watch the artists videos go to:

Bastille

Ella Eyre

Olivia Dean

Sam Tompkins

You can also listen to all the tracks on Spotify here

Polo Ralph Lauren teamed up with The Vamps for an exclusive live performance on Twitch to promote Ralph Lauren’s ‘Holiday Run Game’.

The band delivered an acoustic performance of ‘Chemicals’ & ‘Would You’ off their 2020 ‘Cherry Blossom’ Album, before diving into a brief Q&A on the making of the album & a chat on their favourite games. The band supported the partnership by posting in-feed on their IG page in addition to individual IG stories on the respective band members’ IG pages.

In celebration of their new album, ‘Love Goes’, Globe partnered Sam Smith with American Express UNSTAGED for an exclusive live-stream performance in Abbey Road’s legendary Studio 2 back in October 2020.

The Grammy-winning artist played fan favourites ‘Stay With Me’ and ‘Lay Me Down’ as well as give a world premiere of new songs off their third album, “Love Goes,” “My Oasis,” and “Kids Again”—and their recently released single “Diamonds.” Fans were also treated to virtual M&Gs, exclusive BTS content and an intimate conversation with Sam and comedienne, writer and presenter, Katherine Ryan.

Press Coverage

GLOBE, IRIS WORLDWIDE & BARCLAYCARD CAME TOGETHER IN THE THROES OF LOCKDOWN TO LAUNCH AN ARTIST-FIRST NEW MUSIC PLATFORM DESIGNED TO REPLACE THE INVESTMENT, ENDORSEMENT & EXPOSURE THAT CAME WITH THE LOST LIVE CIRCUIT OF 2020.

SHARE THE STAGE GAVE FESTIVAL HEADLINERS AND FUTURE FESTIVAL SUPERSTARS THE OPPORTUNITY TO SHARE THE VIRTUAL STAGE AND THE AUDIENCES THAT COME WITH IT, IN THE WORLD’S MOST ICONIC RECORDING STUDIO, ABBEY ROAD.

With the live music sector declining due to lockdown, Barclaycard a long-time partner, supporter, and advocate of UK Summer Festivals switched that support from live events to virtual ones. In weeks of a National lockdown being announced, we created Barclaycard Share The Stage. A new music platform that saw Festival headliners share the limelight with support acts who have lost a whole Summer of music. A platform that had to mean something to both artists and music lovers alike.

Share The Stage was born.

A long-form content series, shot in the World’s most famous recording studio, Abbey Road, completely in lockdown. Four festival headliners giving a platform to eight of the hottest emerging artists of the year. For the artists, it was the first time for them seeing their band members and getting to reform in the truly iconic setting of Abbey Road proved to be a winning formula. Brought together with our taste-making host Fearne Cotton. We worked with Abbey Road on a plan to re-open the iconic studios safely after 10 weeks of silence. Filming 12 artists, across 2 studios in 5 days. Given the circumstances & the COVID restrictions, we had to adapt everything. From stripped-back crew numbers through to innovative equipment choices. Deep cleans between every artist & the most agile production team we’ve ever worked with.

Once recorded, we delivered a label marketing approach to ensure we delivered the episodes to the best possible audience. For example, Lewis’s fans would be treated to his wonderful cover of Celeste’s ‘Strange’ and we’d created a rollout strategy utilising UMG’s first party data with FUSED that would aim to convert those headline artist fans into supporters of our emerging talent.

We achieved highly successful results across the campaign. Paid, owned & earned.

There was a 600% overperformance on press coverage (140 pieces on launch day alone) , a 35% view rate on Barclaycard’s YouTube (the highest-ever for a brand campaign and over double the anticipated benchmark), over 87 million impressions served, and over 15 million views of the content in just a few short weeks.

The shows were such a hit with the public that Globe secured a one-hour special highlights show on Channel 4.

‘Anyone that took me on tour I owe a tremendous debt to. That’s why if we can help in any way to return the favour…which we have been able to do a couple of times, it is nice’. – Lewis Capaldi

Full list of featured artists:

Bastille

Kaiser Chiefs

Lewis Capaldi

Mabel

Celeste / Easy Life / Gracey / Jetta / Joy Crookes / Mae Muller / NOISY / Olivia Dean

To continue momentum from the launch of Nest Audio, Google launched Nest Audio Sessions on December 2nd 2020, where a total of 9 female artists from around the world recorded their songs from the comfort of their own homes. Some debuted entirely new tracks while others gave existing songs a new spin. All songs were exclusively created for this campaign, and are available across all streaming platforms (with an exclusive compilation of all nine tracks on YouTube Music).

Globe worked with Google to bring Mabel into the fold as one of the nine featured artists for this Global campaign. She recorded a brand new stripped back version of her previously unreleased track “Red Flag”.

Mabel IG

Listen to ‘Red Flag’

During School Half-Term (one of the biggest weeks of the year for McDonald’s from a sales perspective) McDonald’s put on a week’s worth of activities specifically tailored towards families and kids. From donating 1 million meals to Marcus Rashford’s FareShare initiative to book readings & Soccer Schools. The aim was for McDonald’s to provide an authentic accompaniment during what turned out to be one of the most stressful weeks of the year.

‘Im Lovin It Live’ was the music festival to celebrate the end of that week of activity as acts including Stormzy, Jess Glynne, Olly Murs, Becky Hill and Lewis Capaldi performed live exclusively via the My McDonald’s App (30th Oct- 1st Nov).

‘I’m Lovin’ It Live’ was part of a programme that saw McDonald’s pledge to distribute 1m meals through Fareshare for families in greatest need this Autumn.

Friday night saw Becky Hill and Jess Glynne open the festival before two of the UK’s best-selling musicians Lewis Capaldi and Stormzy closed the event on Sunday evening.

All of the gigs were free to view exclusively via the My McDonald’s App.

I’m Lovin It Live

Lewis Capaldi

McDonald’s UK released their Christmas TV advert with a heart-warming story, recognised by families everywhere. The 90 TV ad premiered as ad break takeover during the launch of 2020’s I’m a Celebrity, with a soundtrack from singing sensation Becky Hill.

As part of the campaign, McDonald’s has committed to funding FareShare to redistribute over 5 million meals by 2021.

The McDonald’s Christmas advert for 2020 premiered on Sunday 15th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! in a takeover of the full 90 second advertisement break.

The animated tale tells the heart-warming story of a mother desperately trying to encourage her teenage son to put down his screens and take part in family rituals in the run-up to Christmas.

The story, which will ring true for many young people and parents, is set to the tear-jerking, iconic track ‘Forever Young’. Originally released by Alphaville in 1984, Becky Hill has made it her own with a stripped back version, which is available for streaming, and download from Thursday 12th November.

The release comes as McDonald’s pledges to donate funding to enable FareShare to redistribute a further four million meals to families in need before next Easter as part of the same campaign. This means that together with the donation before October half term, the restaurant company will help to fund the redistribution of over five million meals to those families most in need.

The full version of Becky Hill’s rendition of Forever Young was released across DSP’s & Retail platforms alongside the launch of the ad, with the singer giving 10p from every download going to food charity FareShare.

The advert has been viewed over 15 million times in 2 weeks and has already topped the Shazam Charts and iTunes charts.

Campaign Advert
Becky Hill - Forever Young

Beats’ latest Beat x Beat content in partnership with Rema was shot at Mavin Records’ studio in Lagos. The episode explores the making of Rema’s hit single “Woman” in the studio with producers Ozedikus & Altims & goes behind the scenes on set of his latest music video which dropped in November 2020.The “Woman” Music Video gained over 1.3M views in its first 2 weeks of release.

Beat x Beat: Inside Out

CUPRA presents the Formentor launch campaign starring actress Nathalie Emmanuel and with the collaboration of rapper Loyle Carner. The spot was filmed at Cape Formentor on the island of Mallorca, the iconic location that inspired and gave its name to the first model developed exclusively for the brand. The campaign made its global television debut during the broadcast of El Clásico between FC Barcelona and Real Madrid.

Called ‘Drive, Live, Feel Another Way with the new CUPRA Formentor’, the model’s launch campaign reflects on the emotions that make us feel alive. Through a visual metaphor, the Game of Thrones and Fast & Furious actress Nathalie Emmanuel plunges into the void on an introspective journey from the stratosphere to Cape Formentor, where she discovers the new CUPRA model. This fall takes the protagonist back to her childhood to remind her that there is something inside her that drives her to live so intensely, in a parallel with the adrenaline and excitement felt when driving the Formentor. The campaign features a song written, composed and delivered by the sensational Loyle Carner.

Campaign Advert

At the start of 2020, Miller Genuine Draft, in partnership with Universal Music Group, had planned for Miller Music Amplified 2020 to consist of a series of exceptional music events, taking place around the world, leveraging a variety of relevant music talent. Each event were then connected through our golden thread – Pass The Mic.

However, due to COVID -19 and its impact on live events around the world, Miller Music Amplified 2020 was reworked into a digital, social -first campaign. Together with Universal Music Group, Miller Genuine Draft instead delivered a series of four exceptional virtual music performances, still leveraging a variety of relevant talent, with each performance connected by a never -seen -before ‘Pass the Mic’ moment.

The Miller Music Amplified series kicked off with a DJ set from Jax Jones, where you see him transported to four different worlds using AR / Notch technology, in a way that had never been done before. The ‘worlds’ comprised of an arctic ‘Northern Lights’ scene, followed by a forest with fireflies creating the Miller logo, a vibrant Chinese cityscape (linking to Jax’s heritage) and then finishing with a completely virtual world for the Pass The Mic moment (the final track – You Don’t Know Me).

The second Miller Music Amplified performance was from the American rapper, 6lack, captured in his home city, Atlanta. This time, rather than a technology-led performance (like we had for Jax Jones), the focus was to create something that allowed music fans all around the world to be truly immersed in the artist’s creative vision, accompanied by his live band, which also included a saxophone. Throughout the performance, we see how the energy builds with the use of fire, finishing with our pinnacle Pass The Mic moment (Never Know), which features dramatic pyrotechnic effects, including 6lack’s name written in flames, captured on dynamic drone shots. The overall result: an amazing spectacle accompanied by first-class live music.

For our third virtual event, it was an epic performance from Russian rapper, Noize MC, who performed at the beautiful and ornate Northern River Station in Moscow. As he makes his way around the station, we see Noize perform tracks with his band, then with the Orchestra of Russian Folk Instruments of the Belgorod State Philharmonic Society, as well as Andrey Potaturin, a baritone from Bolshoi Opera. The track performed with Potaturin was a ‘hip-hopera’ arrangement of his song, Voice and Strings – specially arranged for the MMA performance and something that Noize had always wanted to do before. It was the perfect ‘Pass The Mic’ moment! Finally, he finished with an atmospheric piano solo on the roof of the station.

Despite stringent local COVID restrictions in Jamaica, we were still able to conclude the Miller Music Amplified series with a bang, with Sean Paul delivering a super high energy performance at Bob Marley’s legendary Tuff Gong studio. For the final track Back it Up Deh i.e. the Pass The Mic moment, we incorporated animation to add some extra high energy magic – something that Sean has never done before!

I couldn’t find the box where we saved all of our content but presentation attached has some visuals.

Key Results:

4 Exception virtual music performances: Jax Jones, 6lack, Noize MC and Sean Paul.

117M+ Paid Media Impressions

776K Total Views across performances

2.4M+ ORGANIC SOCIAL 14 MARKETS ACTIVATED REACH*

126K+ ENGAGEMENTS ON ARTIST SOCIAL CHANNELS

Mabel x Kangol x H&M

Legendary sportswear label Kangol joined forces with H&M and recruited BRIT Award winner, Mabel, to be both the face and co-collaborator on their 2020 capsule collection.

Globe worked with H&M on the global-campaign which included a teaser film previewing the collection, and a range of new Instagram filters that transport the user to a retro-futuristic world. Mabel and H&M shared the filters via IG stories inviting fans to share their own versions a week prior to the collection drop. Both the film and IG Filters featured “Bad Behaviour” from Mabel’s debut album.

The collection captures the perfect Kangol wardrobe for members of the self-made generation like Mabel: fresh, authentic, fun. The collection has everything for autumn, from hooded puffer jackets and long puffers, to slouchy cardigans and sweaters knitted with the Kangol branding and logo. Globe worked closely with H&M’s design team on two hero-garments within the collection which were co-designed by Mabel herself.

As part of the PR amplification, H&M gifted samples from the line to key influencers around the world including celebrity friends personally selected by the singer-songwriter. Mabel generated further buzz on her socials prior to the release by giving fans a sneak-peak of her wearing key pieces including the slouchy joggers, while at home, and the mini-dress ensemble out on the town [pictured].

The collection was released on 17th September on HM.com and selected stores worldwide. Check out the campaign film on Mabel’s socials and YouTube channel.

VOGUE

Refinery29

Hypebae

North East singer, songwriter and musician, Sam Fender will be the face of an eighteen month campaign for motorcycle inspired heritage clothing brand, Barbour International and leading retailer Scotts Menswear. The campaign that launched on 15 September 2020 with a Take to the Stage video and stills of Sam’s life and his rise to fame.

Sam, 26, who lives in North Shields said “I am delighted to be working with Barbour International which is based in South Shields just across the Tyne. I remember a few years ago a fellow busker gave me a Barbour International jacket to keep me warm. At that time, I was totally skint but at least I had a belter jacket to protect me! They’re an iconic British brand and it's lush to have the chance to work with them.”

Instagram: Sam Fender, Scotts Menswear, Barbour

Rising star Olivia Dean hit the road this summer for a very special tour, which saw her and her band bringing socially distanced live performances across the country by performing from a bright yellow truck.

After blowing fans away with her flawless online performances in lockdown for the likes of Mulburry, La Blogotheque, Barclaycard Share The Stage and more, Olivia was inspired by the huge community spirit we’ve seen over the past few months and wanted to spread some much-needed joy and sunshine, with a taste of our favourite summer events like festivals and carnival.

In partnership with Clarks, The From Me To You tour took place in open outdoor spaces where fans and passers-by could safely enjoy Olivia’s gorgeously soulful performances from a distance, with the huge yellow truck, painted by @brokenfingaz, as her stage. Olivia visited our country’s finest local venues, independent record shops and had some help from some special musical guests along the way.

In celebration of the 70th anniversary of the desert boot, Clarks joined Olivia on the road to give out the boots to her fans, and school shoes to the areas she’ll be visiting.

Find out more at www.clarks.co.uk / @ClarksShoes using the hashtags #Desertboot70 and #ClarksCommunity.

The tour gathered unprecedented coverage and saw Olivia twice on BBC News and performing from the Clark’s truck for Blue Peter.

NBA2K partnered with the London Rapper M Huncho, in order to add some extra and authentic flair to the launch of the new #NBA2K21 Demo, which sees him battling it out with Sky Sports' NBA Heat Check presenter, Mo Mooncey a.k.a. The Hoop Genius.

M Huncho delivered two in-feed posts on Instagram, as well as an Instagram story and call to action on Twitter. The rapper invited media platform Link Up TV down for this exclusive playoff and an interview on their website.

CONTENT

2K United Kingdom YouTube Channel

PRESS

Link Up TV

NME

Globe has been working with Creative Content UK on the latest edition of the ‘Get It Right From A Genuine Site’ campaign, featuring EMI’s iconic UK Rap duo Krept & Konan. Krept & Konan have urged entertainment lovers to ensure they are getting content from genuine sites.

The duo have created a parody video documenting their time in lockdown amid the coronavirus pandemic and how they got through it with music, games and TV as part of the Get It Right campaign, which "aims to demonstrate the positive impact that the creative industry has on so many and encourage people to support it by sourcing the content they love from genuine sites".

The campaign from ‘Get It Right’ celebrates the output of the creative industries that have been a lifeline to millions throughout the tough times of lockdown. From the TV shows we’ve all been talking about, to a banging track, to a game that connects you with your friends, the value and power of entertainment to both put a smile on our faces, and create conversations is clear.

CONTENT

Get it right YouTube channel

Globe has been working with Google Nest to deliver a ‘shot-at-home’ project featuring five of our artists across Polydor, Virgin EMI, Island Records and Capitol Records.

Launched last month, from 10am each day, Google Nest hosted Nest Sessions – three days of mood-lifting music, home activities and conversations with Jessie Ware, ​Olly Alexander, Celeste,​Mae Muller, Sam Tompkins. Google's Nest Sessions was designed to help you transition into the bank holiday mood, literally. Hosted by Laura Whitmore, Nest Sessions was curated around three moods designed to ENERGISE, INSPIRE and CHILL.

With the nation spending more time than ever at home, moving from the week to the weekend often blurs into one. There are key transitional moments in the day when people need to change gear, re-set and adjust their mood. The three mood states - energise, inspire and chill - were identified as reflective of the most common transitions people make in a day, which are naturally work, play and rest. A new study conducted by Google Nest and cognitive neuroscientist, Dr Diana Omigie and Goldsmith’s University showed how music plays a key role in this.

UMG artists Jessie Ware, Olly Alexander, Celeste, Sam Tompkins and Mae Muller helped set the mood with music performances filmed at their homes, on their phones, for Google Nest. Not only were there five unique performances, but Jessie Ware shared a brilliant video of her pulling together ‘Benny’s drunken crouton and kale salad’ from a make-shift kitchen with her usual flare, and Olly Alexander took some time to share the books that have inspired him from a teenager through to lockdown.

Olly Alexander

Jessie Ware

Sam Tompkins

Mae Muller

Celeste

Aitch joined Jesse Lingard (Man United & England Footballer) & Michael Dapaah (Comedian AKA Big Shaq) for a Charity game of FIFA20 on Sun April 5th. The purpose was to raise some much needed funds for NHS Charities Together and the urgent COVID-19 appeal with all money going to the amazing NHS workers that are working tirelessly to protect us against the current situation.

The 3 players were based in 3 different locations between Manchester and London. We partnered with EA who provided player access to Jesse Lingard and amplified the event via their 50M+ EA SPORTS FIFA social media channels. Working closely with YouTube was also instrumental in pulling this altogether and provided on-platform support to the live stream which was hosted on Aitch’s YouTube channel which has over 450K subscribers.

The money raised on JustGiving for NHS Charities Together came to an incredible £12K + £1190 Gift Aid from 667 Supporters. The video of the livestream now has over 90K views and has peaked at No. 4 trending on YouTube for gaming and No. 6 on TRENDING!

After carefully designing her own limited-edition waterproof GORE-TEX jacket, and testing the prototype in the GORE-TEX lab last year, it was only right that we took Sigrid back to the mountains she grew up on, to literally put the jacket to the test. Globe Productions linked up with skier, filmmaker and Norrøna ambassador, Nikolai Schirmer to capture Sigrid’s experience as she took to the slopes.

A two hour drive into the mountains of Møre og Romsdal, Sigrid and her parents set off on a day of ski touring to test out her jacket. Hiking and skiing through the Norwegian mountains was a familiar experience for Sigrid, but wearing a jacket that she had been fundamental in designing, plus understanding both how and why it works so well was a new experience entirely. After spending a day on the mountain, Sigrid concluded that the best clothes were the ones you didn’t have to question: “You don’t want to think about what you’re wearing when you ski; you just want to ski.” For Sigrid, seeing the “passion for the technology behind [the jacket] was like seeing an album being made or some music being made. It’s a different way of expressing yourself.”

The jacket is available to buy online through Norrøna and in Norrøna stores in Oslo, Stockholm, New York, Ålesund, Bergen, and Tromsø.

Check out the video on Sigrid’s socials…

YouTube

Norrøna

Facebook

Beats’ latest Beat x Beat content in partnership with Yungblud was shot at home in isolation. The episode explores how Yungblud, his band and producers used an iPhone to bring his latest hit single “Weird!” to life. Dom also asked his fans what songs they where listening to whilst staying at home to create the ultimate Beats x Yungblud Inside Together playlist on Apple Music.

IG TV

Beat x Beat Inside Out

Globe worked with American Airlines to develop the ‘New Heights Programme’ – an air miles bursary designed to help UK music artists break into the US Market.

Working alongside Celeste’s videographer Sammy King, Globe Productions documented what Celeste called the ‘craziest weeks of her life so far’, and the journey she took – all thanks to American Airlines - to get her there. For Celeste, it was a story of ‘firsts’ – first video shoot in New Orleans for the incredible ‘Stop This Flame’; first time attending the Grammy Awards; first appearance on James Corden’s ‘The Late Late Show’ – all before flying back for her show-stopping performance at the BRIT Awards. The full behind-the-scenes documentary below previewed on Apple Music for a week before going live on Celeste’s social channels.

Jon Bird, Director of International Marketing at American Airlines said, "As the airline of the entertainment industry, we are delighted to support some of the most exciting talent the UK has to offer as they start the next phase of their careers. Travel has the ability to transform lives and we are so proud to be part of the journey of these up and coming artists”. Celeste commented, "After performing at Glastonbury in 2019 and winning the BBC Sound of 2020 award, one of my goals this year is to break into the U.S. market and travel is an integral part of this.

As an artist, new spaces and experiences are key to fuelling my creative process and I’m extremely grateful to have been chosen to take part in the New Heights Programme. I can’t wait to see where my travels take me next." Artists taking part in the Programme will be able to redeem American Airlines flights throughout 2020, giving them opportunities to go on tour, shoot videos, attend industry events, and develop ties with the North American market.

Globe partnered Beats with Yungblud as part of Beats’ first UK artist ambassadorial partnership. The partnership was unveiled with Yungblud featuring as the cover star of Notion’s Winter 2019 issue with Beats & Yungblud’s team creating bespoke content around his sold-out UK Tour which was supported across Beats By Dre’s Global brand channels. The content generated over 600k views in less than 48 hours since its release and was picked up by some significant Press outlets.

NME

Rocksound

I Heart Radio

Just Jared

Female First

ABC News

Alt Press

Music News

Towleroad

Headlinez Pro

Globe partnered with EE, the UK’s number one network, on its brand campaign, featuring the world’s first augmented reality (AR), multi-location gig powered by 5G which starred platinum selling band, Bastille and Hollywood star Kevin Bacon.

Premiering during Love Island on ITV2, the campaign inspires customers with new ways in which EE’s pioneering 5G network can elevate everyday experiences, even in the busiest places; in this instance, enabling commuters across the UK to immerse themselves in a 360-degree augmented performance by Bastille. Commuters were able to watch the mixed-reality action unfold in real time via Nreal glasses, despite being hundreds of miles away from the performance in Birmingham New Street station.

The performance gave fans a front row seat to Bastille’s unique performance of their hit song, Pompeii, which the band reworked especially for the EE campaign. The ad was Directed by music filmmaker Henry Scholfield, who Bastille collaborated with, to bring his signature dynamic camera movements and energetic choreography to the live performance.

Dan Smith, singer songwriter from Bastille, said: “Knowing our performance in Birmingham was being enhanced by augmented reality and streamed over EE’s 5G network to fans all over the U.K. made for a really fun and unique experience. It’s exciting, as a band, to try and push the boundaries of live performance and to experiment with interesting new technologies to create something different”.

The campaign ran across TV, out of home (OOH), cinema and video on demand (VOD) – with additional edits and BTS content developed specifically for a range of digital and social channels.

CONTENT

Teaser

Brand Film

BTS

PRESS

Metro

Evening Standard

Daily Mail

The Drum

Campaign

Birmingham Live

Globe teamed up with Hennessy for another instalment of their Masters of Potential collaboration with the renowned Abbey Road Studios. The fourth in the series, saw Grime legend Ghetts, multi-instrumentalist producer Swindle and singer/songwriter Maverick Sabre work as a trio for the first time to create a brand new track in less than 6 hours. The three artists locked themselves in Studio 3 at Abbey Road Studios for the day, where they wrote and recorded the track live to vinyl.

Hennessy took the challenge to a new level by tasking Ghetts to not only create and record a brand-new track in one day, but also perform the new song for the first time in front of a live audience. The playback session took place at Abbey Road Studios, in front of an exclusive crowd of Ghetts’ biggest fans.

Guests enjoyed an exclusive, one-off live performance of the Ghetts x Swindle x Maverick Sabre track, played in the very studio in which it was created followed by a Q&A hosted by Aaron Bridgeman. The event was covered in Line of Best Fit, NTS and Hip Hop World Music.

Globe productions shot all of the content inclusive of the live performance and an in-depth look into the making of the track amplified via the Hennessy UK insatgram

CONTENT

Ghetts, Maverick Sabre & Swindle - Yss-en-neh - Live at Abbey Road Studios - Hennessy

Ghetts, Maverick Sabre & Swindle - Yss-en-neh – Making of the track at Abbey Road Studios

PRESS

Line Of Best Fit

NTS

Hip Hop World Music

Virgin Holidays has appointed 2-time GRAMMY winner and global reggae icon, Shaggy, as Chief Caribbean Officer to proudly represent his home area and ensure tourists enjoy the best of the region. Virgin Holidays and the PR team One Green Bean, came to Globe looking for the perfect candidate to explore the beautiful Island of Antigua and help show off all it has to offer. In a fun, tongue-in-cheek, new film released by Virgin Holidays, Shaggy discovers and reviews the island’s 365 beaches, exhilarating water sports, adrenaline-filled zip-line rainforest course, delicious cuisine and meets the laid-back locals, all whilst ensuring the destination is perfect for holidaymakers.

After exploring Antigua for himself, Shaggy will be going on to find a willing Brit to take the reins in Antigua whilst he is off on tour. The PR stunt will see a winning pair jet off to the Caribbean to enjoy the unique experience of discovering Antigua.

The campaign was covered by major print & online news and travel outlets and regional radio stations.

Feature Press

• Metro

• Mirror

• Mail Online

• BM Matter

Globe worked with Timberland to launch their largest ever global campaign, Nature Needs Heroes, alongside Loyle Carner and National Park City (NPC), to promote positive change for local communities and the environment.

Loyle joined the ambassadorship at the forefront of the ATL campaign, in line with Timberland’s commitment to plant 50 million trees over the next five years. The partnership saw urban spaces transformed and turned into green community hubs to bring the campaign to life, including a new community square in Thornton Heath (due for completion Spring 2020) and a second space at The BRIT School, where Loyle studied, designed as a meditation garden for students to unwind and be creative.

As part of the launch, Loyle hosted and performed at the Nature Needs Heroes community / PR event in Thornton Heath which gave locals a taster of the urban greening development, workshops, live music from local talent and food stalls.

Loyle’s personal connection to the area created a desire to give back to his community. “As someone who grew up deep in south London, I know how little love particular spots have been given. At the same time, I know how much potential these areas have. I feel lucky to be part of a movement trying to bring the community together through ‘urban greening’. I’d been thinking about a project like this for a while, so was over the moon when Timberland reached out. It was clear they shared a lot of my values and didn’t want to take from the community but solely give back to it. A lot of the reading I’ve done recently shows there’s a strong connection between greenery, creativity and mental wellbeing” says Loyle.

 MTV UK and Timberland also partnered on a documentary fronted by Loyle, Timberland present Concrete Green with Loyle Carner, which airs on MTV UK in November with a teaser for the series airing during MTV EMA’s commercial break.  The first episode will be previewed at an exclusive opening event of the new Timberland flagship store on Carnaby Street in November. 

The Nature Needs Heroes campaign with Loyle Carner rolled out across Timberland stores, third-party retail, online, digital and OOH.

Press Coverage:

https://news.sky.com/story/loyle-carner-young-men-talking-about-feelings-shouldnt-be-abnormal-11838521

https://tbivision.com/2019/10/18/mtv-uk-timberland-team-on-two-part-doc-from-rumpus-media/

https://www.theglassmagazine.com/glass-learns-about-londons-urban-greening-movement-with-loyle-carner/

http://madeinshoreditch.co.uk/2019/10/21/timberland-x-loyle-carner-in-nature-needs-heroes/

In its second year, the Sigrid x GORE-TEX partnership took a new twist as the Norwegian singer-songwriter set about designing her very own jacket. Sigrid had always been vocal about what she thought her ‘perfect’ jacket would be, so GORE-TEX and the Norwegian brand Norrøna, helped bring it to life.

For Sigrid, it was all about statement colours, sustainability and celebrating her heritage; for Norrøna it was essential that the anorak met their high craftsmanship standards whilst blending with their contemporary design philosophy; and for GORE the Pro-laminate material had to pass rigorous waterproof, breathability, stress and durability tests.

The result – a colour-blocked anorak in an oversized silhouette with a nod to the first ever GORE-TEX jacket of 1977. There are signature switchable Sigrid patches on the jacket – including one that references Sigrid’s debut single ‘Don’t Kill My Vibe’, plus a flower native to Norway and a replica of the name tags Sigrid’s mum used to sew into her clothes as a kid.

Over six months, Sigrid and her Art Director, Island Record’s Charlie Drinkwater, have been back and forth to Oslo (Norrøna HQ) and Munich (GORE-TEX labs) to get into the detail of design, fabric choice, fitting, 3D modelling and some hardcore prototype testing. Globe Productions and Pavilion Films captured their journey to celebrate this unique stage of Sigrid’s role as a GORE-TEX ambassador.

A limited edition run of the jacket will be available to buy in Spring Summer 2020, and Sigrid will be linking up with GORE-TEX and Norrøna this winter to put the jacket through its paces. Watch this space.

Globe worked with Tinder UK and Virgin EMI to create a personality led partnership to coincide with the launch of Lewis’ ‘Bruises’ single campaign. 

To kick off the campaign, a series of posters with Lewis’ Tinder profile went up around the UK including tube stations, bus shelters and universities. With conversation continuing to build on social media, the Scottish sweetheart confirmed the Tinder profile spotted up and down the UK really was his, and that he hoped to find love on the UK’s most popular dating app. 

Lewis set off on his first world-wide headline tour this Autumn, and Tinder went with him. To ensure Lewis wouldn’t be lonely on the first leg of his tour, he invited one lucky Tinder match and a friend to fly to New York to join him at his Brooklyn show in October.  

This encouraged fans to download the app and engage via social media tagging Lewis when they saw a poster or his profile on line.

The partnership picked up over 100 pieces of press and over 1 million views across Lewis’s own and Tinder’s channels. The campaign link to the USA fit perfectly with his own campaign to get to number 1 in the USA which he succeed to do when ‘Someone You Loved’ rose all the way to the top of the Hot 100 after six months on the chart.

Watch Lewis’ Tinder Tips here:

https://www.youtube.com/watch?v=0i9esPxdwP8

https://www.standard.co.uk/showbiz/celebrity-news/lewis-capaldi-reveals-tinder-profile-as-he-hunts-for-love-a4244386.html

It came as no surprise to Globe that Sigrid’s ‘favourite wool brand in the world’ Devold, came from her hometown of Alesund. Devold has been crafting beautiful outdoor clothing from pure Norwegian wool since 1853 and Sigrid is now the face of their new A/W collection ‘The Originals’. This collection has taken the original fisherman workwear sweater and adapted it to launch their first female model.  

For Devold, ‘Stay Original’ is a concept which encourages their audience to be true to themselves, their identity, roots and values; so for Devold, Sigrid was the perfect ambassador as she not only shares their love for nature, but it is clear she supports these values in her unique style, and approach to life.

Sigrid hopes that Stay Original's message can help inspire and encourage especially young, adventurous Norwegians to stay true to themselves.

“There's so much pressure. Social media in particular paints a picture of what is "perfect" rather than what is real. "Stay original" is about being proud of where you come from, being true to yourself and daring to make your own choices”

Norwegian wool is a 100 % biodegradable and natural material, with a robustness that makes the clothes last a lifetime. The patterns are taken from Devold's archive and the basic design has been the same for over 160 years: clothes made to last.

The collection is available globally online and their S/S collection will come early in 2020.

https://www.devold.com/en-GB/

Globe partnered with Samsung and Mabel to put together the world’s first vertical gig to celebrate the launch of Samsung KX experience space in Coal Drops Yard, London.

The first-of-its-kind set boasted a stacked three-story stage over 9 metres high, allowing all elements of gig to be seen and heard in a vertical symphony. Pop and R’n’B sensation, Mabel, performed with her band, DJ and dancers across multiple levels, so the crowd could snap the perfect shot.

The campaign was inspired by research showing that 94% of smartphone users are now engaging with their devices vertically, while 79% find vertical videos the most interesting. As a result, Samsung KX created the ultimate vertical performance both on and off screen, optimised for the crowd to capture and share instantly across social media.

The vertical gig took place at the iconic kissing point in Coal Drops Yard, home to the newly opened 22,000sq ft Samsung KX experience space – a place of discovery for those living in and visiting London. This is the first of many big events to be held at the space, each event tapping into community passions and Samsung’s brand ethos to ‘do what you can’t’.

Globe’s production arm Globe Production filmed the gig and delivered multiple edits for press, socials online and OOH within 24hrs. The partnership culminated in a 40-second edit for London’s most iconic outdoor site, Piccadilly Circus with a full screen-takeover for a limited time. Globe Production also produced a full-track performance film of Mabel’s “Don’t Call Me Up” for the Samsung KX in-store screen as a legacy piece post launch.

Mabel, commented: “London will always be close to my heart as I’ve made so much music here and I’m honoured and excited to headline the world’s first vertical gig at Samsung KX. This type of forward-thinking performance paves the way for more innovation within the city’s live music scene.”

Tanya Weller, Director of Samsung Showcase, KX said: “We are so excited to bring the world’s first vertical gig to London. This experience was designed to give guests the ultimate performance at Samsung KX – a moment that’s tailored to how they like to capture and view photos and videos on their smartphone. Samsung KX is committed to bringing innovation & culture to the capital and first-of-its-kind experiences like the vertical gig are just the beginning. We fuse cutting-edge technology and grass roots culture so that guests can learn new skills, try something different and essentially ‘do what they can’t’.”

Website:

Samsung KX

Press:

BBC Newsbeat

Music Week

The Sun

Billboard

The Metro

NME

Campaign

Fast Company

Record of the Day

UNILAD

Digital Music News

The Drum

Music Ally

Music Radar

IQ Magazine

Hennessy’s Masters of Potential in association with Abbey Road Studios, returned with a brand new track from The Streets Featuring Flohio.

This music platform, created by Globe and Abbey Road for Hennessy, enables artists to come together to experiment with their creativity, challenging the parameters of their sound to create a completely unique piece of music.

Abbey Road’s expert engineers recorded the brand new track ‘How Long’s It Been?’ live to vinyl, and Globe Productions produced content, which was then broadcast across brand platforms and artist socials.

The track Premiered on Annie Mac, gained other radio support from 1xtra and 6 Music and went live on streaming services, including support from Spotify’s New Music Friday playlist on release.

The content has amassed over 500k video views on Hennessy and artist channels. To date the campaign as a whole has achieved 57 PR pieces

STREAM HERE

WATCH THE VIDEO HERE

WATCH BEHIND THE SCENES HERE

ANNIE MAC PREMIERE >> LISTEN BACK HERE (00:51MINS)

PRESS

NME

MSN Entertainment

The Times Online

Mixmag

Line of Best Fit

Mabel x Topshop SS19

British singer-songwriter Mabel joined Topshop as the latest ambassador in their social campaign to showcase key items from their SS19 look-book. With a rich history of championing individuality and promoting self-confidence through creativity, the platinum-selling hit-maker was the perfect fit for Topshop; sharing her favourite looks from the latest range via Instagram and Instagram Stories using the hashtags #TopshopStyle #OurTopshop

Posts to-date have generated more than 1m in reach.

Social Media: @mabel

Fostering Vans’ commitment to celebrating the best new music and positioning as one of London’s key live music venues, House of Vans London provided the perfect partnership with British MC, Loyle Carner, to launch his highly anticipated sophomore album “Not Waving, But Drowning”.  

The exclusive album launch saw Loyle Carner take to the stage, joined by special guests, such as Jorja Smith, Jordan Rakei and Rebel Kleff, performing to over 800 fans who were first to hear new tracks live and given the opportunity to take home the album at the end of the night.

Fans applied to attend the free one-off gig via a ballot which achieved over 20,000 entries; the second-highest ballot for a live music event by House of Vans London.

In addition to Loyle’s performance, the House of Vans gallery hosted an exhibition curated by Loyle’s friends, family and some of the UK’s most exciting artists, including pieces from Damien Hirst and The Connor Brothers. The gallery was put together in partnership with House of Vans, The Other Art Fair and male suicide charity CALM [Campaign Against Living Miserably], for which Loyle is an Ambassador. Artists created original pieces in response to a specific track on the new album, which attendees could listen to whilst browsing the gallery.

The exhibition remained on display a week after the gig, culminating in key artworks sold in an online auction with all proceeds going to CALM. 

Press links

https://www.standard.co.uk/go/london/music/loyle-carner-house-of-vans-free-tickets-london-new-album-a4109401.html

https://www.bbc.co.uk/news/av/uk-england-london-48041044/the-hip-hop-artist-tackling-male-suicide

https://www.wonderlandmagazine.com/2019/04/19/loyle-carner-album-interview/

http://spindlemagazine.com/2019/04/loyle-carner-album-launch-at-londons-house-of-vans/

http://www.music-news.com/news/Tickets/120935/Loyle-Carner-to-lunch-new-album-at-House-of-Vans-London?utm_source=dlvr.it&utm_medium=twitter

https://www.gigsoupmusic.com/news/loyle-carner-announces-album-launch-party-at-house-of-vans-london-april-18th/

Results

-          “Not Waving, But Drowning” entered #3 in its first week in the Official Album Charts (UK) post event, making it Loyle Carner’s highest album chart position to-date

Sam Fender featured in Topman’s 2019 ‘Suit Your Self’ campaign.

Winner of the Critics’ Choice Award at the 2019 BRITs, Sam showcases some of the brand’s most desired tailoring in the campaign. Sam’s stripped down and authentic style brings a fresh approach to smart dressing for the season and embodies the essence of the Topman customer.

The incredible campaign imagery and edits featured across Topman and Sam’s digital platforms as well as instore in Topman stores from the UK to the US! When the campaign went live we gave Topman the chance to offer a consumer competition with tickets to see Sam live at his London show dates.

Topman’s Buying and Design Director Mitch Hughes said, ”We’re delighted to get the opportunity to work with Sam at such an exciting point in his career. His approachable, down-to-earth personality, together with an incredible talent for song writing and performing, made him an obvious choice for us. Sam is a refreshingly frank and powerful voice for his generation and brings an effortless attitude to our campaign which we know will resonate with our Topman customer.”

Continuing her partnership with Timberland, for Spring-Summer 2019, RAYE launched Timberland’s first ever female sneaker the Delphiville, with a content piece set in the tropical palm house at Kew Gardens accompanied by her track ‘Confidence ft. Maleek Berry, Nana Rogues’.

As RAYE moves around the space, she embodies the venturing spirit of the Delphiville as she reflects upon the experiences, influences and choices that have paved the path of her personal journey both as an artist, and as a woman.

“I feel really lucky that I have a platform where my voice can be heard and I can raise awareness about issues that I really care about. I had a lot of strong role models growing up in my life so I feel privileged that I get to help inspire others.” – RAYE

The content was shared across both Raye and Timberland’s social channels but also appeared in OOO projections on London’s Southbank, on digital screens at underground stations and in the front windows at Timberland stores across the country.

Press coverage included Glamour Magazine, Female Frist, Celeb Mix, The Drum and a six-page feature and front cover with Notion magazine.

https://www.glamour.co.za/celebrity-news/raye-partners-with-timberland-to-launch-sneakers-19986112

https://www.femalefirst.co.uk/lifestyle-fashion/stylenews/raye-partners-timberland-launch-sneakers-1188156.html

https://celebmix.com/exclusive-interview-raye-talks-starring-in-the-latest-timberland-campaign-and-why-empowering-yourself-and-others-is-so-important/

https://www.thedrum.com/creative-works/project/timberland-the-green-room-feat-raye

https://notion.online/raye-for-notion-83/

Slaves teamed up with Britain’s Beer Alliance to celebrate local pubs with their latest track - 'Bugs'. Made in partnership with Carling and Long live the Local, the video is a powerful tribute to the band’s love for the Great British pub, which marked the starting point of their careers.

Slaves and countless other musicians played their first shows in pubs; UK music just wouldn't be the same without them. But 3 pubs are currently closing a day, the Long Live the Local campaign calls for a cut to beer duty to help keep pubs live because keeping pubs alive keeps music live.

Sign the petition to cut beer tax: http://www.longlivethelocal.pub/music

PRESS

Campaign Ad of the Day

https://www.nme.com/news/music/slaves-drop-raucous-new-video-bugs-campaign-keep-pubs-alive-2466859

https://www.campaignlive.co.uk/article/carling-supports-live-music-pubs-slaves-film-havas/1579927

http://diymag.com/2019/03/26/slaves-share-a-love-letter-to-pubs-via-video-for-bugs

https://www.clashmusic.com/videos/slaves-try-to-save-their-local-in-the-riotous-video-for-bugs

To mark a unique brand collaboration with Formula 1® and launch their 2019 season, Virgin EMI’s iconic duo, The Chemical Brothers, have launched the fastest remix of all time. The three second track, WGTT15000BPM F1 NEEEUM MIX, matches BPM to RPM of an F1 car and will become the sport’s new sonic identity, whilst the full track ‘We’ve Got To Try’, accompanied by F1 inspired music video, is sound of the 2019 season.

The partnership, managed by Globe, tasks The Chemical Brothers, famous the world over for pushing machines and technology to their limits via their music, to transform a brand-new track into the iconic sound of an F1 car roaring past at high speed. ‘We’ve Got To Try’, from the forthcoming new album ‘No Geography’, is broken down, re-engineered and accelerated to 15,000 beats per minute (BPM) to reflect the 15,000 revs per minute (RPM) that today’s hyper-complex F1 cars are capable of reaching.

 ‘WGTT15000BPM F1 NEEEUM MIX’ is the result of that experiment and amounts to the fastest remix of all time — an appropriate claim for F1®, the pinnacle of motorsport.

 At three seconds long, NEEEUM is the new global sonic identity for F1 and ‘We’ve Got To Try’ is the sound of the F1 2019 season.

 To further reflect a sport in which every second counts, the remix is accompanied by a film that shows a dog behind the wheel of an F1 car and commandeering a rocket into space. Commissioned by Globe/Virgin EMI, directed by Ninian Doff the mastermind behind their video for  ‘Sometimes I Feel So Deserted’ in 2015, ‘We’ve Got To Try’ is accompanied by a gripping new video that tells a tale of heroic canine endeavor. An abandoned dog, ‘Girl’, is plucked from the street and in a classic rags-to-riches story embarks on an intrepid journey of self-discovery. Through sheer force of will, she rises through the ranks of motorsport, and much, much more...

PRESS

https://www.billboard.com/articles/news/dance/8501615/chemical-brothers-fastest-remix-f1-weve-got-to-try

http://www.espn.co.uk/f1/story/_/id/26163356/f1-chemical-brothers-create-fastest-remix-all-2019-season

https://www.musicbusinessworldwide.com/universal-music-uks-globe-and-the-chemical-brothers-team-up-on-formula-1-brand-partnership/

https://hypebeast.com/2019/3/the-chemical-brothers-weve-got-to-try-music-video

https://www.adweek.com/creativity/f1s-new-3-second-sonic-branding-is-actually-a-chemical-brothers-song-sped-to-15000-bpm/

To celebrate Mastercard UK’s sponsorship of The BRIT Awards 2019 and the “Start Something Priceless” campaign, we invited Raye to surprise a group of young Brit School students at a central London studio, to help them re-record Raye and Jax Jones’ 2018 BRIT nominated track, “You Don’t Know Me”. Raye spent time mentoring the students on their vocals, as well as offering technical tips in the recording studio to help inspire the next music generation.

The campaign was shared by press in the lead-up to The BRIT Awards 2019, with social post support from Raye and Mastercard UK.

PR

https://www.standard.co.uk/go/london/music/raye-interview-singer-tour-brits-a4067841.html

https://www.cosmopolitan.com/uk/entertainment/a26409692/brit-school-students-raye-brits/

https://www.independent.ie/entertainment/music/its-amazing-women-are-being-recognised-at-the-brits-says-pop-singer-raye-37818744.html

Globe was challenged by Dove to find an artist that could tell the real-life stories of young girls who had experienced hair discrimination as part of the brands their Self-Esteem Foundation. 

The tales came from young girls who had been bullied because their short hair made them look like a boy; who were expelled from school because they wore braids in their hair…. The list goes on.

Globe identified Kelly Rowland as an artist that would perfectly fit the campaign and together with producer Harmony Samuels penned the original anthem ‘CROWN’ also based on her own experiences - “I remember my mom saying, ‘Your hair is your crowning glory.’ And I want girls to look at their hair as their crowning glory”.

Flying out to Toronto to meet the girls who inspired her track, Kelly filmed a music video over three days with the esteemed Director Hannah Lux Davis. The track was then released by Island Records UK and was featured on eight global playlists within two days.

To further spread the anthem’s message a two-minute video was featured during an ad break during the Grammy pre-show on E! TV featuring a special message from Kelly Rowland to inspire people everywhere to join in on the #MyHairMyCrown conversation.

In the first week earned press coverage came from Teen Vogue, People, Essence, Billboard, MSN and the music video viewed 562K times across streaming platforms.

PR

 https://www.teenvogue.com/story/kelly-rowland-crown-hair-video-dove

 https://people.com/music/kelly-rowland-inspiring-crown-video-dove-hair/

 ttps://www.essence.com/entertainment/only-essence/kelly-rowlands-new-music-video-crown-encourages-women-to-love-their-hair/

 https://www.eonline.com/uk/news/1013669/the-inspiring-story-behind-kelly-rowland-s-new-crown-music-video

 https://www.billboard.com/articles/news/8497004/kelly-rowland-crown-dove-partnered-song

 https://www.msn.com/en-us/lifestyle/whats-trending/dove-kelly-rowland-crown/vi-BBTf17e

Globe & EA sports renewed their award-winning partnership credentials to launch a new content platform – ‘the FIFA world tour’. A series that partners the world’s biggest game with the world’s biggest stars – a series that has seen ‘drops’ from Neymar Jr, Lewis Hamilton, Liam Payne, A$AP Rocky in recent weeks.

https://www.ea.com/games/fifa/fifa-19/fifa-19-world-tour

LIAM PAYNE & CHRISTIAN PULISIC V MARCO REUS & MOTRIP

Four future icons of the worlds of music & football came together for one time to do something they’ve long been chatting about.

Multi-award winning artist, West Brom’s most famous fan & former One Directioner Liam Payne

Chelsea & the premier league’s newest wonderkid Christian Pulisic

competing against…

German & Dortmund icon Marco Reus & football mad award-winning German rapper MoTRIP

PR:

High Snobiety - https://www.highsnobiety.com/p/fifa-19-world-tour-liam-payne-christian-pulisic/

VGR - https://www.vgr.com/liam-payne-motrip-take-on-dortmunds-reus-pulisic-in-fifa-19-world-tour-no-rules-matchup/

Bundesliga.com - https://www.bundesliga.com/en/bundesliga-tv/fifa-19-world-tour-liam-payne-marco-reus-christian-pulisic-motrip-519118.jsp

Flipboard - https://flipboard.com/topic/onedirection/liam-payne-%26-christian-pulisic-go-head-to-head-in-fifa-19-world-tour-match-up/a-AYdLkOUmRyKGplytFOOV3g%3Aa%3A102196795-690e98dc05%2Fhighsnobiety.com

Bravo.de - https://www.bravo.de/liam-payne-spielt-mit-marco-reus-dortmund-380251.html

All Aussie Hip-Hop - https://allaussiehiphop.com/2018/11/22/ea-sports-fifa-19-world-tour-features-stormzy-aap-rocky-liam-payne-martin-garrix-and-more/

Playstation Info - https://www.ps4info.de/ea-sports-fifa-19-world-tour-zu-gast-in-dortmund/

The 18 - https://the18.com/soccer-videos/christian-pulisic-fifa-world-tour-19

Spieltester.de - https://www.spieletester.de/news/fifa-19-world-tour-zu-gast-in-dortmund/

GGE Sport - https://www.ggespor.com/14349/reus-ve-pulisic-fifa-19-world-tour/

Gamer.hu - https://gamer.hu/2018/12/14/fifa-video-reus-es-pulisic-is-kiprobaltak-milyen-a-fifa-19-szabalyok-nelkul/

23 Unofficial became the face of Nike Air Jordan for the XI Concord in December. The rising UK rapper, who chose his name in honour of Michael Jordan’s jersey number, is a huge fan of the shoe and Nike brand.

The Air Jordan XI Concord was available in-store at the beginning of December with a huge push in the Stratford City Footasylum store where the shoe sold out! 23 Unofficial did a stylish shoot for the campaign and was featured on Footayslum social channels.

IG: https://globe.lnk.to/4P0_oWE

Globe & EA sports renewed their award-winning partnership credentials to launch a new content platform – ‘The FIFA World Tour’. A series that partners the world’s biggest game with the world’s biggest stars – a series that has seen ‘drops’ from Neymar Jr, Lewis Hamilton, Liam Payne, A$AP Rocky in recent weeks.

https://www.ea.com/games/fifa/fifa-19/fifa-19-world-tour

STORMZY & MICHAEL DAPAAH V JESSE LINGARD & MARCUS RASHFORD

Four absolute icons of the worlds of music & football came together for one time to do something they’ve long been chatting about.

Manchester united fan, comedian, youtuber & music sensation Michael Dapaah

Manchester united fan, Glastonbury headliner, pioneering wordsmith & Cambridge scholarship don Stormzy

competing against…

Manchester United’s & England’s new generational starlets & internet sensations Jesse Lingard & Marcus Rashford

PR:

Daily Mail - https://www.dailymail.co.uk/sport/football/article-6398393/Man-Uniteds-Lingard-Rashford-covered-confetti-play-Dapaah-Stormzy-FIFA-19.html

GRM Daily - http://grmdaily.com/video/stormzy-dapaah-lingard-rashford-fifa-19

Talksport - https://talksport.com/football/447028/fifa-19-news-manchester-united-jesse-lingard-marcus-rashford-stormzy-big-shaq-no-rules-mode/

The Sun - https://www.thesun.co.uk/video/football/jesse-lingard-and-marcus-rashford-take-on-stormzy-and-michael-dapaah-at-fifa-19/

The Irish Sun - https://www.thesun.ie/video/football/jesse-lingard-and-marcus-rashford-take-on-stormzy-and-michael-dapaah-at-fifa-19/

The Scottish Sun - https://www.thescottishsun.co.uk/video/football/jesse-lingard-and-marcus-rashford-take-on-stormzy-and-michael-dapaah-at-fifa-19/

Hip Hop Wired - https://hiphopwired.com/783750/ea-sports-announces-fifa-19-world-tour-ft-stormzy-aap-rocky-odell-beckham-jr-more/

Respect Mag - https://respect-mag.com/2018/11/ea-sports-fifa-19-world-tour-with-stormzy-aap-rocky-maluma-liam-payne-obj/

Daily Mail II - https://www.dailymail.co.uk/sport/football/article-6213603/Jesse-Lingard-Marcus-Rashford-sit-play-FIFA-19.html

Globe partnered with the Hungarian Tourist board to deliver a ‘location placement’ in Ellie’s music video for her new single ‘Close to Me’, plus a bespoke content piece documenting Ellie’s time in Budapest. The Hungarian Tourist Board wanted to see Budapest celebrated as a creative hub, and a culturally exciting and inspiring destination – with the aim to drive awareness and increase consideration of Budapest as a destination.

Logitech partnered with Jax Jones for the Logitech Ultimate Ears Launch campaign with a three-part comedy content series. The content was created to highlight the Megaboom 3's incomparable shockproof and waterproof nature - and its power to get the party started! The content series paired Jax with British comedian, Thomas Gray, star of BBC's Ladventures and pulled the curtain back on life backstage of one of Europe'e top DJS.

Ralph Lauren introduces The Rock N’ Roll Polo Bear, and a unique collaboration with Abbey Road Studios, exclusively at Selfridges, Oxford Street

To coincide with ‘Selfridges Rocks Christmas’ project, Ralph Lauren launched ‘Polo Rocks’ instore, a celebration of legendary British rock music in association with Abbey Road Studios.

The Ralph Lauren Concept Corner within Selfridges features the ultimate rock ‘n’ roll recording experience; the Abbey Road Studios SongShack. A pop-up recording studio, the Abbey Road SongShack offers customers the rare opportunity to follow in the footsteps of legends and record a track assisted by the Abbey Road team!

As part of this, Polo Ralph Lauren worked with Bravado, Universal Music Group’s brand management and merchandise company, to announce the debut of The Rock N’ Roll Polo Bear. Five new Polo Bear designs were introduced, inspired by iconic British artists: The Rolling Stones; Queen; David Bowie; Sex Pistols; and The Who. This is the first time Polo Ralph Lauren has collaborated on the iconic Polo Bear.

http://www.selfridges.com/GB/en/features/events/polo-ralph-laurenftabbeyroadstudiosliveinstore

HRVY stars in JD Sports Christmas campaign alongside a plethora of stars

The ‘I AM JD’ 30 second ad served as a week-long teaser campaign before the full TVC launched on Nov 9th.

The ad features HRVY plus a whole host of celeb names including Arsenal striker Aubameyang, TV presenter Maya Jama, Grime artists AJ Tracey & Bugzy Malone, Hollywood star Jaden Smith, popstars Anne-Marie and Ella Eyre, Manchester United midfielder Jesse Lingard and boxing sensation Anthony Joshua!

HRVY hasn’t been shy on promoting his involvement to his millions of fans, who have praised the campaign.

HRVY is reppin’ a JD-exclusive ‘fit. Whether you wanna’ cop it now or add his look to your Christmas wishlist, we’ve made it easy for you by giving you the deets on how to shop below!

Prepped for winter, he’s layering up in the Sonneti Tagger T-Shirt and the Unit Jacket. Keeping it casual, he pairs his jacket and tee with some distressed, Ripped Jeans and some fresh white sneakers; the Nike Air Force 1.

VOXI, the UK’s first mobile network dedicated to customers aged 29 and under, teamed up with iPhone and Beats by Dr Dre to celebrate the launch of VOXI x Phones - a new, flexible and affordable way to buy a smartphone.

The event saw performances from Jax Jones and Mabel, alongside DJ sets from home grown talent Monki and Maribou State. They were joined by radio and TV presenter Maya Jama and Crystal Palace footballer Wilfried Zaha among other guests.

For more info visit: https://www.voxi.co.uk/