Globe partnered with Patron to integrate the brand’s iconic tequila into Stormzy’s Need You music video featuring Ayra Starr & Tendai.
Globe collaborated with Beavertown Brewery Neck Oil to integrate into their hit music video Skipping Like A Stone featuring Beck.
Globe integrated Chivas into Jords’s Dirt In The Diamond short film around the release of his debut album. In addition we went behind-the-scenes on set of Jords’s music video as part of Chivas’s ‘I Rise We Rise’ campaign which was released on their channels.
Awards:
Winner Bronze Shots Award – Music Video of the year
Nominated for 2x UK MVAs (Best HipHop/Grime/Rap Video UK + Best Production Design)
Globe worked with Patron to seamlessly integrate the brand’s iconic tequila into the narrative of the video for Sam Smith’s hit single ‘Gimme’ featuring Koffee and Jessie Reyez.
Throughout the video, we see a bottle of Patron in a number of locations throughout the club; in one scene, Sam pours themself a tequila on the rocks - the perfect drink for a night out.
Watch the official music video here.
Follow Sam on Instagram here.
Partnering with Pepsi Globe worked to integrate Pepsi Max cans into Stormzy’s Hide & Seek music video creative.
Sam Smith’s theatrical extravaganza comeback music video for ‘Unholy’ stars Sam, Kim Petras and Drag Race cameos Gottmik & Violet Chachki.
Globe collaborated with Durex to create customised The Body Shop condoms to fit seamlessly into the video’s narrative.
Critically acclaimed British rapper Stormzy returned with his first new track in two years with the powerful ‘Mel Made Me Do It’, marking one of the biggest musical and cultural moments of the year. The 10-min epic visual features a star-studded cast of cameos from the worlds of music, art and sport.
Globe worked closely to integrate Bowers & Wilkins’ Px7 S2 headphones and Zeppelin speakers alongside Samsung’s Galaxy Z Fold4 phone.
Partnering with Samsung’s Music Galaxy Thursday platform supporting new & emerging talent around the world, Baby Queen shared her behind-the-scenes footage from her hit video “Dover Beach”.
Watch the official behind-the-scenes on the Samsung Facebook page here.
Partnering with Samsung Music Galaxy Thursday platform Globe worked to integrate the Samsung Galaxy Z Flip 5G phone into The Vamps’ latest “Would You” music video creative.
Collaborating with The Vamps’ videographer, we created an exclusive Samsung BTS released shortly after the music video.
In the music video for Wes Nelson’s smash-hit single ‘Nice To Meet Ya’ ft. Yxng Bane, we partnered with cult fast food chain Wingstop to provide the wings Wes is seen enjoying on set.
Wes shared stills and cutdowns from the video across his socials, with a combined following of over 2.5 million fans. Check out his Instagram here.
Partnering with Havana Club, Ray BLK integrated Havana Club into the music video creative & shared stills & social cutdowns across her social channels.
Directed by Dominic Savage and filmed in central London during lockdown, O2 customers were able to watch the video in Priority before anyone else.
Starring Gemma Arterton, ‘Remember Where You Are’ saw huge success after being given the nod of approval from Barack Obama as one of his favourite songs of 2020.
Partnering with Beats we worked to integrate Beats headphones into the opening scene of Slowthai & Skepta’s video.
The recreation of the iconic Budweiser advert scene had huge press pick up from Rolling Stone, Dazed, HypeBeast & Fader with Slowthai & Skepta resharing across their channels.
Rema dropped his ‘Ginger Me’ video which gathered over 1M+ views in less than two weeks.
Shot in Lagos, Nigeria Globe worked with Beats to integrate their Solo Pro Red headphones which was Rema’s first brand integration in a music video.
During lockdown when restrictions started to ease late at night Dermot Kennedy shot his ‘Giants’ alternative music video throughout the heart of Dublin’s city centre.
Globe worked to integrate shots of the Jameson Irish Whiskey Distillery & product into the music video whilst also capturing an exclusive behind-the-scenes which was released on Jameson’s StayInn website.
Dermot Kennedy - “It felt so special to be given this unique view of Dublin City while it was at a standstill. Having spent the last few years travelling, often feeling very detached from home, this felt like the perfect way to reconnect with my roots. This video represents the longing I feel for playing music for people. I miss it so much, and I want this video to take you on a journey back to the way things were when we got to sing together. We will get there again.”
Check Out Jameson’s Behind-The-Scenes Content Here
Digga D dropped his latest music video ‘Woi’ which had had 330K views in less than 24 hours.
Globe worked with Beats to integrate their Solo Pro Blue headphones which was Digga’s first brand integration in a music video.
Sam Smith & Demi Lovato dropped their latest music video ‘I’m Ready’ at on 17th April. With over 66K people tuning into the live premiere & Q&A on YouTube, the video accumulated over 2 Million+ views in its first 24 hours of release. This was Sam’s first brand integration in a music video as well as TikTok’s first in a UK artist’s music video. As part of a wider TikTok global ‘I’m Ready’ marketing campaign with Capitol Records, Sam shared the UGC brand integration content on their TikTok channel, encouraging fans to create their own on the platform.
Sam & the featured drag queens organically reposted & shared the brand integration across their social channels with a combined reach of 17M+ followers
RuPaul’s Drag Race front runner Gigi Goode
Globe partnered with Beats to integrate their Solo Pro Wireless headphones in Aitch ft. AJ Tracey’s latest music video ‘Rain’. The music video was the top trending video across YouTube on its day of release and received over 2 million views in its first two days!
Globe partnered with Jameson to integrate their Irish Whiskey into their latest music video ‘Happy’.
Globe partnered with Beats to integrate their Studio3 Wireless headphones into NME Award Winner and MTV’s Push Award Winner Yungblud’s ‘Hope For The Underrated Youth’ music video.
Globe partnered with Yooforic chewing gum to integrate into Sean Paul’s latest music video ‘When It Comes To You’ shot in Miami.
Globe partnered with Puma to integrate their latest collection as part of their JD sports campaign into Stefflon Don’s ‘Phone Down’ music video featuring Lil Baby shot in Los Angeles.
Globe partnered with Beats to integrate their latest Studio3 Wireless headphones into MoStack featuring Stormzy ‘Shine Girl’ music video .
Globe worked with MiWhip to integrate their gold wrapped Rolls Royce Ghost II and McClaren 720 cars in Hardy Caprio’s brand new hit single ‘Sponsored’ music video.
Directed by Daps who has directed for artists including Migos, Drake, Cardi B and Stormzy.
Globe worked with Absolut Vodka and Logitech’s UE Megaboom to integrate in Jax Jones and Years & Years’ top 10 hit single ‘Play’ music video.
Directed by Oliver Jennings the video sees a miniature Jax and Years front man Olly Alexander take over a supermarket conveyor belt, dodging Fruit Loops and fruit n’ veg.
We worked with Google to integrate their latest Pixel 3 phone. This was both Mabel and Google’s first brand integration within a music video.
Watch it here: https://youtu.be/9TQKyDD9Yig
MTV HITS made it their video of the week, and it reached nearly 2 million views on YouTube in it’s first week!
Big Shaq is back with the follow up to the massive ‘Man’s not Hot’ and now….’Man Don’t Dance’.
We worked with Beats to place the Studio Wireless headphones and Lynx to place their bespoke speaker Lynx Gold can.
Sean Paul has released his video for ‘Tip Pon It’ ft Major Lazer. The video was directed by the Oscar winning Alex Cortez, the man behind ‘Seven Nation Army’ and the creator of the Daft Punk’s helmets.
We worked with Beats to place the Studio 3 wireless headphones on the man himself and like him they have been given the giant treatment.
On the eve of the release of their mixtape project 7Days, 7Nights, Krept and Konan put out their new video for ‘Ask Flipz’ featuring Stormzy.
This was the 2nd instalment of our product placement with Puma for the project featuring their ‘IGNITE’ trainers and A/W apparel.
Globe worked with Puma on Jonas Blue's new video 'Mama' featuring William Singe. The video featured Puma's brand new white Tsugi trainers and some new collection female apparal.
Raye’s video for her new single ‘The Line’ is now live
We worked with upcoming, British glasses brand HOOK LDN to place both their ‘Pink Pagoda’ optic frames and ‘Clique’ sunglasses throughout the video
We worked with US cosmetics company Kiss to product place their 'imPRESS' nails and 'Lash Couture' lashes in the video
M.O And Kent Jones Get Liberated In The “Not In Love” Music Video featuring the stunning new HP Spectre 13 laptop
Globe have partnered with Got2b, the super styling range for a series of innovative product placement within three Universal Music artist music videos.
The Vamps were a perfect fit for the Got2b audience and is the second video to go live.
Globe have partnered with Got2b, the super styling range for a series of innovative product placement within three Universal Music artist music videos.
Got2b enable people to communicate self expression through their style and with this in mind we launched the partnership series with stylish Essex rapper Nick Brewer for his banger of a tune ‘Never say Never.’ Ft Sinead Harnet. We got exclusive behind the scenes footage onset of Nick talking through his style, video story and cool quiff which Got2b featured on their social channels.
This partnership benefitted further through teaming up with 4music to amplify the activity through their Box Upfront show introducing the hottest up and coming talent. Through this platform Got2b have been able to engage with the fans further through offering meet and greets with the artists themselves and exclusive signed merchandise.
Watch out for the next in the series as Globe work with Got2b and 4music to showcase one other Box Upfront artist and a Global artist inclusive of product placement, behind the scenes content and a series of exciting prizes to engage with fans.
Press:
Social posts:
Video:
Jillian sips Beluga Vodka at her dressing table between extravagant outfits and the different bright neon spaces of New York City at Night.
‘Falling’ reveals a real and vulnerable side to Krept & Konan with strong scenes of intimacy and abstract emotion. PUMA has been a part of the boys journey throughout and the brand used this video opportunity to strengthen the visual brand/artist relationship and showcase their new 2016 trainer line.
PUMA became an integral part of KSI’s style in his latest captivating upfront performance based music video. The international YouTube star had debuted the latest PUMA shoes to 1.4 million people in less than 24 hours - check out that epic panning shot at 00:33!
The Vamps joined forces with Wizboard to host the most epic house party ever! Over half a million views in less one day!
Sigma demonstrate the HP Spectre 360 tablet’s functional use within the home – whether that involves watching videos or helping to create playlists for a party.
Rita Ora and Sigma raise a toast to the good times with a little bit of help from Beluga Vodka.
The FUJIFILM Instax Camera became integral tool in The Vamps plan to take over the world. Fireworks, Brooklyn Beckham and epic guitar shredding.
Globe worked with HP to deliver a product integration (the Pavilion x2) in The Vamps's new video 'Wake Up' featuring Brooklyn Beckham!
New Island Records signing Nick Brewer and feature artist Bibi Bourelly are stylishly laced with the latest PUMA goods in the music video for radio favourite ‘Talk To Me’. Fresh kicks and vintage cars: a perfect match.
Follow Sigma boys Joe and Cam as they tour the White Isle in style with PUMA providing the perfect summer party apparel. Warning: this video may induce severe holiday FOMO.
Globe worked with Puma to deliver a product placement of their in Duke Dumont's new video 'The Giver'
Globe worked with Beats to deliver a product placement of their Pill XL Speaker in Krept & Konan's brand new video 'Freak Of The Week'
The incredible video showcases an alluring oriental world that seems to have come straight from Quentin Tarantino's imagination, and features Krept & Konan performing the track alongside featured vocalist Jeremih.
Globe worked with BMW to deliver a product placement of their brand new BMW i3 electric car in MIKA's video for 'Talk About You'
The fun, colourful video shows MIKA performing the track against a variety of cartooned cardboard cut-out backdrops that are brought to life by an energetic dance troupe!
Globe worked with Swatch to deliver a product placement in MIKA's brand new video 'Talk About You'
The fun, colourful video shows MIKA performing the track against a variety of cartooned cardboard cut-out backdrops that are brought to life by an energetic dance troupe!
Iggy and Rita transform into beautiful but deadly assassins in this ‘Kill Bill’ inspired thrill ride which also features Quentin Tarantino favourite Michael Madsen. The action heightens during a tense poker scene from which Rita escapes after receiving information on the next target via her HP tablet.
Ne-Yo takes over a beach and heats things up with his crew of dancers in this vibrant, colourful video. Kitted out in Pumas, Ne-Yo and the dancers party late into the night as the sun sets on the sandy shore.
Three dancers take to the streets of LA in their Puma trainers, catching the attention of the neighbourhoods residents as they perform dance routines in front of a green screen that transports them out of the streets and into a number of exotic locations.
A day in the life of Jessie J as we follow her journey as she travels in a BMW from hotel room to a photo shoot and performs an impromptu street concert.
Set in 1990s New York, Gorgon City wear 1990 reissue Puma trainers as they DJ at the packed out club night into the early hours.
Professor Green suspects his partner of cheating on him, or is it all in his mind? After using his HP laptop to discover pictures of his partner with another man he appears to take drastic action as we see him burying a body in the woods, but not everything is as it first appears…
Using her HP laptop to get the music started, Kiesza proceeds to undergo a surreal dance around her warehouse apartment in this light hearted fun video.
This highly stylised video mixes real life action with computer graphics as Gwen and her crew all wear Puma trainers whilst they perform a number of tightly choreographed dance routines.
Following the intimate highs and lows of two lovers whose relationship has come to an end, with the climatic break up scene taking place in Pixie’s Citroen car.
SSENSE.com, an online fashion retailer, worked with the videos stylist to provide all the clothing for the sharply dressed youths in this stylish video.
Parodying a series of films including ‘Dr. No’, ‘A Fist Full of Dollars’, ‘Dangerous Liaisons’ and ‘The Maltese Falcon’, MIKA journeys through the video and keeps track of time with his Swatch timepiece
Decked out in Puma trainers, our heroine takes over a quiet laundry boutique in LA as it transforms into a vibrant nightclub
Shot from a dogs POV we open on a photo shoot for a new dog food where the Beats Music app and a Beats Pill provides the music. We then go on a journey through the streets of New York before an emotional reuniting at the end of the video…
The music pumps from a stack of Beats Pill XL speakers in this full on party video that features tight choreography as Cheryl and Tinie take over the club.
Smashbox worked with Ella Eyre to curate her make up look and hair styling for the video.
This bespoke behind the scenes involvement in the video was chronicled by a social network campaign activated around the video launch.
Ella featured as the hero on the Smashbox homepage for a year, enforcing the relationship between make up and music.
Check out the Smashbox site here: http://www.smashbox.co.uk/studio-buzz/ella-eyre
Dan plays a caretaker at an elderly home who helps two of the adventurous residents escape in his MINI for a girls night out in Soho!
Smashbox Cosmetics curated La Roux’s make-up in this powerful video which swings from the intimate to the epic.
A mythical journey through Gorgon City, the stories hero goes on a voyage of discovery – using a MINI on his way there!
Puma worked with grime artist Meridian Dan to deliver a product placement that communicated directly with a key target audience for the brand.
Alongside traditional product placement of Beats headphones and speaker products in The Vamps’ video for ‘Last Night’, Beats also integrated their mascot character ‘The Pill Dude’ - the first ever example of human product placement!
The Saturdays arrive on set in a Citroen DS3 before performing a dance routine amongst fluorescent lighting in this stylised choreography video.
Puma worked with Angel on this powerful video that deals with her own experience receiving abuse as a child. Opening on a lonely desert highway the viewer goes with Angel on a journey as she overcomes her painful past.
Beats worked with Wilkinson to create the first ever interactive, social video diary, which ran on the official music video shoot day. Through Beats social channels, Wilkinson hosted a take-over and chronicled the day’s shoot, as well as inviting his fan base to help choose which Beats product should be integrated in the final video.
Mini BMW placed in the one-take video for Dizzee Rascal's Goin' Crazy' featuring Robbie Williams
Globe worked with Florence & The Machine’s creative team to promote Piaget’s new jewelery collection. We created an extended introductory sequence focusing solely on the expression created by the movement of Florence’s hands. Subtle mid-shots meant the ring/watches were showcased with an element of grace, akin to their brand image. The method of integration must provide the brand product purpose.
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