Aitch joined Jesse Lingard (Man United & England Footballer) & Michael Dapaah (Comedian AKA Big Shaq) for a Charity game of FIFA20 on Sun April 5th. The purpose was to raise some much needed funds for NHS Charities Together and the urgent COVID-19 appeal with all money going to the amazing NHS workers that are working tirelessly to protect us against the current situation.
The 3 players were based in 3 different locations between Manchester and London. We partnered with EA who provided player access to Jesse Lingard and amplified the event via their 50M+ EA SPORTS FIFA social media channels. Working closely with YouTube was also instrumental in pulling this altogether and provided on-platform support to the live stream which was hosted on Aitch’s YouTube channel which has over 450K subscribers.
The money raised on JustGiving for NHS Charities Together came to an incredible £12K + £1190 Gift Aid from 667 Supporters. The video of the livestream now has over 90K views and has peaked at No. 4 trending on YouTube for gaming and No. 6 on TRENDING!