We partnered with iconic makeup brand Rimmel to bring
their fresh brand positioning, "Live Your London Look," to life.
Through the creative lens of UMG artists Nia Archives and
Amie Blu, we were able to form an authentic narrative
capturing the essence of the campaign.
Rimmel launched this campaign with an exclusive Shoreditch
event, featuring global ambassadors and live performances.
Nia Archives, Amie Blu, and Kenya Grace showcased the
spirit of makeup on the move, creating their looks with
Rimmel products while on their way to the venue.
Watch the amazing content here: https://www.youtube.com/watch?v=j3fzBJQiGbs