In January 2022, Globe partnered Norwegian pop superstar Aurora with Intel for a creative, one-of-a-kind livestream powered by Intel Evo.
Designed to increase fan affinity with the Evo product line, the campaign also gave Aurora’s audience an exclusive taste of what was to come on the UK/EU tour later in the year.
The ‘A Taste Of The Divine’ livestream was designed by Aurora herself, with the artist overseeing show elements ranging from set design to costume moodboards. All of this was powered by Intel Evo technology, which enabled Aurora to take creative control of the livestream and execute her vision.
To make a moment of the livestream, Intel hosted a competition through which fans could win tickets to an official viewing party of the livestream and a virtual meet and greet with Aurora - both money-can’t-buy-experiences.
The event was further amplified through bespoke social content - this included performance cutdowns and BTS assets which highlighted the role of Intel in the production. Additionally, a line of digital merch was created using Evo, granting 16 lucky competition winners the chance to have a ‘virtual fitting’ of the clothing designed by Aurora.
These campaign elements combined to deliver 600K+ content views and more than 20 press clippings in prestigious titles such as Rolling Stone, NME and Gay Times.
Watch the Intel Evo BTS here.
Watch the livestream trailer here.