North East singer, songwriter and musician, Sam Fender will be the face of an eighteen month campaign for motorcycle inspired heritage clothing brand, Barbour International and leading retailer Scotts Menswear. The campaign that launched on 15 September 2020 with a Take to the Stage video and stills of Sam’s life and his rise to fame.
Sam, 26, who lives in North Shields said “I am delighted to be working with Barbour International which is based in South Shields just across the Tyne. I remember a few years ago a fellow busker gave me a Barbour International jacket to keep me warm. At that time, I was totally skint but at least I had a belter jacket to protect me! They’re an iconic British brand and it's lush to have the chance to work with them.”
Instagram: Sam Fender, Scotts Menswear, Barbour