Globe worked with singer- songwriter Becky Hill to launch Tia Maria’s new creamy liqueur with a delicious Japanese twist- Tia Maria Matcha. Becky had a very special year with the release of her debut album, and Tia Maria felt she was the perfect fit to celebrate the one-of-a-kind spirit of their product.
Becky took part in an exclusive fan Instagram Q&A, discussing everything from her current tour, her best moments of the summer and how she unwinds from her busy schedule. Becky and Tia Maria also ran a competition for two fans to win a meet and greet with her at an exclusive Tia Maria event, where she performed hits including Gecko, Afterglow, Remember plus her most recent release My Heart Goes (La Di Da).
The campaign saw great support across media outlets including interviews with Becky for The Metro, The Sun and The Mail Online. Becky’s fans also loved the partnership, leaving over 133K likes across her Instagram posts.