McDonald’s UK released their Christmas TV advert with a heart-warming story, recognised by families everywhere. The 90 TV ad premiered as ad break takeover during the launch of 2020’s I’m a Celebrity, with a soundtrack from singing sensation Becky Hill.
As part of the campaign, McDonald’s has committed to funding FareShare to redistribute over 5 million meals by 2021.
The McDonald’s Christmas advert for 2020 premiered on Sunday 15th November during ITV’s flagship show, I’m a Celebrity Get Me Out Of Here! in a takeover of the full 90 second advertisement break.
The animated tale tells the heart-warming story of a mother desperately trying to encourage her teenage son to put down his screens and take part in family rituals in the run-up to Christmas.
The story, which will ring true for many young people and parents, is set to the tear-jerking, iconic track ‘Forever Young’. Originally released by Alphaville in 1984, Becky Hill has made it her own with a stripped back version, which is available for streaming, and download from Thursday 12th November.
The release comes as McDonald’s pledges to donate funding to enable FareShare to redistribute a further four million meals to families in need before next Easter as part of the same campaign. This means that together with the donation before October half term, the restaurant company will help to fund the redistribution of over five million meals to those families most in need.
The full version of Becky Hill’s rendition of Forever Young was released across DSP’s & Retail platforms alongside the launch of the ad, with the singer giving 10p from every download going to food charity FareShare.
The advert has been viewed over 15 million times in 2 weeks and has already topped the Shazam Charts and iTunes charts.