We wanted to tell B&W’s unique brand story, focusing on how music fuels the fire behind B&W’s pursuit of perfection in audio engineering. Our intent was to tell this through the lens of those who know music and B&W best: artists, composers and engineers who trust the brand to deliver music exactly as the artist intended, to tell us the story of their creative process and relationship to sound through three iconic songs.
‘How We Make’ is a cinematic, rich, beautifully crafted short documentary film. Engaging, insightful and entertaining, it is littered with fascinating stories and unforgettable insights from three iconic musicians: Little Simz, Nile Rodgers and Max Richter. Each edit takes you on a journey through the creative process and the relationship artists have with sound to reposition Bowers & Wilkins in music culture and recruit the next generation of brand fans.
We interweaved 40 ground-breaking years of the 800 Series speaker with interviews, insight, and unforgettable anecdotes from Little Simz, Nile Rodgers and Max Richter alongside the talented creatives they worked with to shape the music they’ve made.
The film takes us on a 20 minute journey to explore their quest for perfection and how they took the ideas waking them up at night and recorded it - as they intended. Nothing added, nothing taken away.
To date, the series has achieved over 9.8M impressions & views across global publications and artists' social channels (a combined social reach of nearly 1 million).
Watch the film here.
Read the Hypebeast piece.
Read the Rolling Stone piece.