CAITY BASER X E.L.F. COSMETICS

Globe partnered EMI-signed singer Caity Baser with cosmetics brand e.l.f. to celebrate their ‘Good Vibes Only’ new product launch and Caity’s first UK headline tour.

The partnership kicked off with Caity performing at e.l.f.’s pop up installation, showcasing their product range ‘Good Vibes Only’. Fans, influencers, and media were invited down to Phonica Vinyl Store to experience the brand’s cosmetics and enjoy an exclusive live performance from Caity featuring hits including X&Y and Pretty Boys. Caity performed on a set designed as a bedroom, seamlessly combining her aesthetic with that of the brand.

The partnership continued, offering the fans joining her on tour the chance to try e.l.f’s vegan and cruelty-free cosmetics. Their team were on standby each night to gift fans No Budge Shadow Sticks to take home as a memento from the show (Caity’s favourite e.l.f product).

Throughout the tour, Caity raised awareness of the partnership on her Instagram and TikTok through a series of content pieces that leaned on Caity’s trademark sense of humour, highlighting how she had been using e.l.f. products on tour to create some of her favourite looks. Caity Baser, recently featured in Glamour UK magazine TikTok as she shared her must-have favourite products, which includes e.l.f's No budge eyeshadow stick as one of her top choices. Click Here to view all Caity’s favourite products in her glamour interview.

On the last night of the tour in London, Caity emerged on stage on the same bedroom set that had appeared at the pop up at the beginning of the partnership - a full circle moment for both artist and brand.