During School Half-Term (one of the biggest weeks of the year for McDonald’s from a sales perspective) McDonald’s put on a week’s worth of activities specifically tailored towards families and kids. From donating 1 million meals to Marcus Rashford’s FareShare initiative to book readings & Soccer Schools. The aim was for McDonald’s to provide an authentic accompaniment during what turned out to be one of the most stressful weeks of the year.
‘Im Lovin It Live’ was the music festival to celebrate the end of that week of activity as acts including Stormzy, Jess Glynne, Olly Murs, Becky Hill and Lewis Capaldi performed live exclusively via the My McDonald’s App (30th Oct- 1st Nov).
‘I’m Lovin’ It Live’ was part of a programme that saw McDonald’s pledge to distribute 1m meals through Fareshare for families in greatest need this Autumn.
Friday night saw Becky Hill and Jess Glynne open the festival before two of the UK’s best-selling musicians Lewis Capaldi and Stormzy closed the event on Sunday evening.
All of the gigs were free to view exclusively via the My McDonald’s App.