Lapland Tourist Board invited the award-winning singer-songwriter Carly Rae Jepsen to experience Lapland at the height of summer, and relax after months of promoting her new album ‘Dedicated’ across the globe. She came to soak in the golden rays of the Midnight Sun. And most of all, she came to hear the silence, to hear the wind whispering through tall pines and gossipy birch trees, to hear the music of nature.
Globe Productions created a suite of content including Carly exploring the Lapland wilderness - hiking fells, walking huskies and taking picnics in the open air. The hero piece of the campaign was a live performance of Carly’s track ‘The Sound’ on the pontoon of a lake.
Content was directed by James Barnes, produced and edited by Globe Productions.