The campaign, devised by Molson Coors’ lead creative agency Havas London, is about championing and supporting those people who are making things happen in their hometown – just like Carling, proudly brewed by local people in its historic home of Burton-on-Trent. Up and down the country, regional towns are often misjudged, stereotyped or simply overlooked, and this campaign celebrates that when you look closer, there is more to these local communities and their ambitious inhabitants than meets the eye.
The track featured is Weightless (Tom Adams Remix) by Alex Kozobolis, released on Mercury KX - https://open.spotify.com/track/3M7IrSWC0rllJvt55LQHhY?si=uky6euGBSp6qRWmd2T1U4w