To celebrate the connection between gaming and music, Globe partnered Virgin Media Ireland with Cian Ducrot (Polydor), Belters Only (Polydor) and Aurora (Decca) to rediscover the nostalgia and connection that comes from uninterrupted playtime in a new content series. Hosted by renowned Irish professional gamer and streamer Queenie, the content piece was captured in the Virgin Media Gamepad, at the O2 Arena in Greenwich.
In the series, all three artists take on a number of retro-inspired games including Crash Bandicoot: Nitro-fuelled, Teenage Mutant Ninja Turtles and Pang Adventures, while chatting to Queenie about their favourite games, first childhood memories of gaming and how they find time to switch off and play during their busy tour schedules.
The partnership elevated Virgin Media Ireland’s position within the music space, aligning the values of creativity and playfulness between music and gaming fans, and introducing new audiences to the world of gaming via the platforms of three international artists across a wide range of music genres.
To amplify the full content piece published on Virgin Media Ireland’s Youtube channel, each artist posted highlights from the interview across their Instagram and Tiktok channels.
Thee 3 artists were featured in an exclusive interview with Virgin Media’s official online publication, Play.
Aurora’s legacy in the world of gaming is undeniable, having soundtracked numerous iconic games. Meanwhile, both Cian Ducrot and Belters Only have had immense impact on Irish music of the last few years, making these three artists the perfect match for Virgin Media Ireland’s campaign.