Smashbox worked with Ella Eyre to curate her make up look and hair styling for the video.
This bespoke behind the scenes involvement in the video was chronicled by a social network campaign activated around the video launch.
Ella featured as the hero on the Smashbox homepage for a year, enforcing the relationship between make up and music.
Check out the Smashbox site here: http://www.smashbox.co.uk/studio-buzz/ella-eyre