Globe Productions partnered with Beats to create an innovative short film depicting a day in the life of Cheryl ahead of her album release. The bespoke film went behind the scenes with Cheryl to offer a fascinating insight into the ways in which listening to music helps Cheryl focus and feel inspired, emphasising her strength and confidence. The video premiered her new track ‘Fight On’ and was launched via a YouTube takeover which generated 10 million impressions and promoted via a PR, digital and press campaign.