We collaborated with Polydor’s multi-award-winning music artist & 0207 Def Jam’s Creative Director, Wretch 32 to unveil the England men’s UEFA EURO 2020 squad.
Globe partnered The FA / England National Team and Wretch to conceive and commission the film, the soundtrack and Reuben Dangoor’s now-iconic mural for ‘The Call Up’.
A lifelong England fan, whose music has been streamed over 165m times globally, Wretch 32 is the creative force behind ‘The Call Up’, which delivers a message of unity and hope that unifies different cultures, communities and generations.
Kathryn Swarbrick, the FA’s Commercial and Marketing Director said of the campaign:
“The film and the soundtrack are all about capturing what football means to people and how those feelings build in anticipation for international tournaments like the EUROs.
“Our creative partners, led by Wretch 32, have done an incredible job in translating the passion, excitement and expectation that UEFA EURO 2020 represents for football fans in this country.”