EA Sports and Globe Productions team up once again to create a 5-part series of unique content between Premiership footballers and globally renowned music artists. Using FIFA 18 as the tool, footballers and music stars work together in selecting their ultimate team, as well as going head to head to find out who will be crowned king of the FIFA 18 #MATCHUPS. Globe Productions were on hand to capture the one-off FIFA 18 match-ups, along with multiple strands of content for each of the five parts. All the edits Globe Productions produced for the Big Shaq Vs Danny Welbeck episode alone have generated over 5 Million views, as well as picking up key press coverage across the UK’s biggest press outlets within the first 24 hours. The total content views currently stand at 20 Million and the online press coverage alone reached a whopping 25 Million people.