Google Nest Audio Sessions: Christmas No 1s
Google Nest worked with Globe to launch Nest Audio Sessions: Christmas Number 1s - a series of unique performances from Bastille, Ella Eyre, Oliva Dean and Sam Tompkins who all reimagined their favourite Christmas Number 1s from the comfort of their homes.
Rolling out with a tailormade campaign across socials and exclusive performances on YouTube, all artists shared their top Christmas Number 1 from years gone by, as well as pushing the tracks out across DSPs so that anyone with a Google Nest speaker could call up the tracks to listen to as they got in the festive spirit... From Oliva Dean’s cover of Merry Christmas Everyone to the classic Christmas cover of Slade’s Merry Xmas Everybody from Bastille, we wanted to make sure there was some Christmas cheer as we headed into the festive season…although not all Christmas Number 1s are that Christmas-y as both Sam Tompkins’s and Ella Eyre’s song choices reveal…
“Christmas number 1’s are a staple UK tradition...there’s so many timeless classics out there and you can’t help but get into the Christmas spirit when you hear them. My Christmas number 1 couldn’t be less of a Christmas song but I’m excited to share my festive twist on it.” Ella Eyre
With a combined social reach of over 9.3 million, the artists had 6.7million views on their YouTube videos alone. The campaign featured in outlets including the Evening Standard, Haste, and Campaign plus many more.
To watch the artists videos go to:
You can also listen to all the tracks on Spotify here