Secret Socials with Hilton is Globe’s ongoing partnership with the iconic hotel brand to create surprise-and-delight moments for fans and Hilton Honors members, hosted at their world-renowned destinations.
The partnership began in December 2021 with the inaugural Secret Socials event featuring an incredible double bill of Olly Alexander (Years & Years) and Kylie Minogue. The duo performed a set of hits from across their discographies for 50 lucky guests at The Trafalgar St. James, Curio Collection by Hilton.
In April 2022, Polydor’s Ellie Goulding surprised super-fans and Hilton Honors members at the second Secret Socials event. The ‘Starry Eyed’ singer entertained guests with an intimate live performance within the luxury backdrop of The Biltmore Mayfair, LXR Hotels & Resorts, which was hosted by presenter and friend, Fearne Cotton.
The performances and supporting content for both events were captured by Mercury Studios. This included an interview with Fearne Cotton and gave a glimpse into Ellie Goulding’s new music, and how travel has given her the opportunity to perform and stay in some special locations around the world.
Gurmej Bahia, Marketing and Loyalty Vice President, EMEA, said: “We are thrilled that both Ellie and Fearne gave everyone an unforgettable night at our Secret Socials with Hilton event. After our first event with Kylie Minogue and Olly Alexander last December, we wanted to keep hosting unforgettable experiences that give our customers the chance to reconnect with the people and places that they love. Hilton Honors members, guests and music fans will continue to have access to even more special experiences in the future, to help make memories that will last a lifetime.”
Hilton Honors is a free loyalty programme, giving members the chance to use their points to access exclusive concerts, unique sports packages, food experiences, and once-in-a-lifetime adventures, available through the Hilton Honors Experiences platform.
Hilton is hosting a series of exclusive events across several of its iconic properties as part of Secret Socials with Hilton, throughout 2022 and beyond.