As part of UMG’s Global partnership with LEGO, Globe worked with Singer and Strictly finalist HRVY to launch LEGO’s new app and product ‘LEGO VIDIYO’ with its #VIDIYOVibes campaign. The music video maker platform is designed to help children unleash their creativity, explore their passion for music and introduce a new way to play in a safe social environment.
HRVY, whose track with Matoma ‘Good Vibes’ is available on the app, created his own #VIDIYOVibes video, and shared it across his social channels to spread positivity to his fans, encouraging them to create their own and pay it forward to friends and family in a mood-boosting social chain to help spread 100,000 positive moments. He also took part in a discussion with Roman Kemp to share his views on the importance of spreading good vibes through music and play, and created his own Good Vibes Tips with HRVY video. LEGO and HRVY also ran an Instagram competition for the winner to have a virtual call with HRVY.
As a result, the campaign saw great support across media outlets including an interview with HRVY for Metro Online plus further coverage in the Daily Mail, The Sun and The Daily Express. HRVY’s fanbase also loved the partnership leaving over 250k+ likes and 1500+ comments on Instagram.
Click here for more information on LEGO VIDIYO.