In celebration of James Blake’s Grammy nominated ‘Playing Robots Into Heaven’ album Globe collaborated with Bowers & Wilkins to create a three-part series of films & album launch experience at the Tate Modern, allowing listeners to fully immerse themselves in the music & visuals.
The immersive Playing Robots experience unfolded within the iconic Tate Modern South Tanks showcasing all of the album campaign’s artwork & visuals. The goal was to support James’s creative process from the studio to the Tate immersing his fans in a sensory experience highlighting the Playing Robots Into Heaven journey with Bowers & Wilkins headphones & sound system at the heart of it.
To accompany the album launch event Globe commissioned creative directors Crowns & Owls & The Reids to create a three-part series of short films ‘Structuring Robots Into Heaven’ which visualises the making of the album. Part One contextualises James and his process of creation shot from his home studio in LA with Part Two navigating the challenge of translating the record to the live space filmed at The Tate. To round off the partnership we created a visual art film of ‘Tell Me’ shot live at the album experience.
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