The latest iteration of the DHL FAST-TRACK series saw the onboarding of Grammy nominated producer, DJ and record label executive Jax Jones to the program. The partnership kicked off with a few days in Abbey Road Studios; with Jax alongside resident producer, Hannah V helping to mentor a selection of aspiring, unsigned artists.
In the next stage of the partnership we integrated DHL into the fantastical music video for Me and My Guitar ft. Fireboy DML. Celebrating the release with prize giveaways: including an acoustic guitar and customised DHL guitar case, signed by Jax Jones himself plus DHL bucket hats, as featured in the music video. The campaign wrapped with an exclusive performance film and branded content piece.