BBC Radio 1Xtra DJ, Sian Anderson took over and hosted a Twitch live stream at House of Vans to talk all things fashion, music, gaming and more, live on Twitch with UMG artist Jords alongside fellow emerging artist and close collaborator - Kadiata.
The conversation included discussions on the evolution of Jords’ journey as a rapper, which was followed by a Back 2 Back live freestyle session with Kadiata rapping over their own original beats. The dynamic duo built an amazing interactive relationship with fans on Twitch; as fans got the chance to dial in to get Jords and Kadiata’s opinions throwback topics like music inspiration and old school fits: Classics FM brings a modern twist to classic nostalgia.
Engagement ran high as fans were calling for the duo to keep rapping even after the session ended. The live stream peaked at 9.5K live viewers and has had over 231k views from around the world since the launch; helping Vans develop their brand further in rap culture.
Both artists also supported by posting on their IG pages to promote the activation, getting pre-existing fans to welcome new Jords fans to the ‘House of vans’ Twitch page and build retentive viewership.