Globe worked with Tinder UK and Virgin EMI to create a personality led partnership to coincide with the launch of Lewis’ ‘Bruises’ single campaign.
To kick off the campaign, a series of posters with Lewis’ Tinder profile went up around the UK including tube stations, bus shelters and universities. With conversation continuing to build on social media, the Scottish sweetheart confirmed the Tinder profile spotted up and down the UK really was his, and that he hoped to find love on the UK’s most popular dating app.
Lewis set off on his first world-wide headline tour this Autumn, and Tinder went with him. To ensure Lewis wouldn’t be lonely on the first leg of his tour, he invited one lucky Tinder match and a friend to fly to New York to join him at his Brooklyn show in October.
This encouraged fans to download the app and engage via social media tagging Lewis when they saw a poster or his profile on line.
The partnership picked up over 100 pieces of press and over 1 million views across Lewis’s own and Tinder’s channels. The campaign link to the USA fit perfectly with his own campaign to get to number 1 in the USA which he succeed to do when ‘Someone You Loved’ rose all the way to the top of the Hot 100 after six months on the chart.
Watch Lewis’ Tinder Tips here: