FIFA and UMG For Brands have entered into a strategic collaboration to support and elevate FIFA’s music strategy – FIFA Sound. Kicking this off, Globe worked with UMGB, artist Liam Payne and co- host Jaydee Dyer to launch a new podcast ‘PlayOn’, featuring celebrated footballers as they discuss the music that’s provided the soundtrack to their lives – both on and off the pitch. Footballers included Ilkay Gundogan, Ivan Rakitic, Deyna Castellanos and Dele Alli paired also with an award-winning musician special guest each week including the incredible Tiwa Savage, French Montana, Wretch 32, and Lele Pons. This series led to many unforgettable conversations with the crossover between music and football.
The podcast received over 76million organic impressions, ranked #1 on the Apple Podcasts Soccer chart in countries including the US, Spain and Portugal and had listeners from 194 countries tune in. Media outlet pick up included Rolling Stone, Eurosport, The Guardian, Capital FM plus many more.
Click link to listen to the podcast
More details about the collaboration here