Loyle Carner's critically acclaimed new album 'hugo' arrived in October 2022, and Globe helped fans celebrate its release with a string of unmissable and exclusive experiences available only through O2 Priority.
Kicking things off with the exclusive Notes On interview, Loyle dived into the making of his new track 'Nobody Knows (Ladas Road)' , explaining how he wanted to be more honest on the new album and "find beauty in the ugly". The interview also covered Loyle's completely reimagined live show for the new album, which will feature a full band for the first time ever. Check out the Notes On here.
Fans also had the exclusive chance to pick up a limited-edition bundle of the album which included a bespoke 'hugo' tote bag available only through Priority. This limited run of 100 copies sold out almost immediately.
Then, on the eve of album release, Priority held a private listening party with Loyle and 20 fans in a top secret location, where the lucky winners got to hear ‘hugo’ in full before it was released to the world. Loyle discussed the themes, inspirations and sounds of the album, and finished the evening with a meet & greet where fans got their complimentary vinyl copies of 'hugo' personally signed.
Lastly, Globe headed down to Kingston’s sold-out Banquet Records at Pryzm as Loyle brought the new show he'd discussed in his Notes On interview to thousands of diehard fans in the intimate venue. With a nimble camera crew on site, we made sure we captured the first play of the new tracks with the first time Loyle performed with a live band on the day of release. Watch back here.