Globe partnered with McDonald’s UK to help launch their Christmas 2021 #ReindeerReady campaign, alongside Brit Award winner Mabel. McDonald’s enlisted Mabel to re-record a spine-tingling rendition of Cyndi Lauper’s classic “Time After Time” for their “Imaginary Iggy” Christmas advert.
The advert premiered in November during Channel 4’s Gogglebox in a takeover of the full 90 second advertisement break. Directed by creative duo, Bert & Bertie, the advert showcases how you are never too old to be in touch with your imagination.
Mabel released the single and a music video for ‘Time After Time’, paying tribute to those sadly absent from a family Christmas - 10p from every download was donated to Fareshare, the UK’s national network of charitable food re-distributors. Underpinning its #ReindeerReady campaign, McDonald’s also donated to enable FareShare to redistribute five-million meals to families most in need during the festive season.
As part of McDonald’s #ReindeerReady campaign, Mabel surprised London commuters in Piccadilly Circus with a festive performance of “Time After Time”. She took to the famous busking spot with three McDonald’s crew members who were busking the hit single against the backdrop of the Eros status.
The activity culminated with Mabel volunteering at a Fareshare supported project, Ace of Clubs (Clapham), to help shine-a-light on the incredible work they do.
Watch the campaign highlights below:
Imaginary Iggy - McDonald’s UK
Mabel performs at Piccadilly Circus