As part of Universal Music Group’s partnership with Pokémon, Globe alongside Polydor and Capitol Records delivered the next instalment of Pokémon’s 25th anniversary celebration with the release of “Take It Home,” a new song from BRIT Award recipient Mabel. The track was released as a single and recorded exclusively for the upcoming P25 Music compilation album. With an infectious beat and bright, summery vibe, the song celebrates being the kind of friend that others can count on. The official music video was teased on Mabel’s socials a day before release; later revealing cameos from Jigglypuff and Pikachu, whom feature in the video directed by Sophia Ray, and shot at the iconic Savoy Hotel, London. As well as a music video, Mabel shared an acoustic performance of “Take It Home” and featured in a Pokémon mini-content series which is due for release later this year. The compilation, which will be released autumn 2021, is part of a massive, yearlong music campaign from The Pokémon Company International in partnership with Universal Music Group.
Mabel is the latest artist to join the P25 Music Program, taking her place alongside Katy Perry, who contributed the new original song, “Electric,” Post Malone, who put his own stamp on the Hootie & the Blowfish hit “Only Wanna Be With You” and J Balvin.
“I’ve been a fan of Pokémon for years, so I jumped at the opportunity to join the P25 program,” said Mabel. “I had so much fun working with Pikachu and my all-time favourite Pokémon, Jigglypuff, for the “Take It Home” video. I hope the fans love the song as much as I loved working on it to celebrate 25 years of Pokémon!”
Pokémon 25
Fans can keep up with the latest news for P25 Music and more celebrations across the franchise on Pokémon’s 25th anniversary website at Pokemon.com/25.
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