Globe brought Magnum’s new Pleasure Pass campaign to life with Olly Alexander, celebrating the launch of new Euphoria & Chill ice creams. Highlighting events this summer, Magnum stepped in to give thousands of music and art fans tickets to their favourite events for free.
Magnum offered free entry to a mix of chill and euphoric events to make summer plans hassle-free and fun.
Representing euphoria this summer with his signature energetic charm, award-winning pop-sensation Olly Alexander stunned fans with a last-minute gig at London’s Kachette. Olly swept fans off their feet with this unique star-studded experience and his spontaneous spirit.
Globe put on a one-of-a-kind immersive experience for fans, with celebrity guests and original renditions of the star’s songs: representing his Chill side with slow renditions of Eyes Shut and It’s a Sin before bringing up-beat tunes to the mix.
Olly also delivered an up-beat social media campaign to his widespread fan-base, including an in-depth media interview with Wonderland, Instagram posts showcasing Magnum’s new flavours in a playful dipping station, and reposts of his fabulous performance.
"I feel so proud to be partnering with Magnum® for the relaunch of its Pleasure Pass and it was so much fun to play a last minute, spontaneous show for my fans. I am all about living in the moment and leaning into whatever mood you’re in, so I just love that this is exactly what Pleasure Pass embraces.”