Sheku Kanneh-Mason x Philips: Vision in Sound
Globe, Mercury Studios and Abbey Road Studios partnered with TP Vision/Philips to launch the new Philips OLED+ TV as part of their award-winning series of home entertainment technology. The objective of product launch was to showcase the complimentary skills of Philips TV and Bowers & Wilkins, whilst providing outstanding content to highlight its award-winning sound and picture credentials.
We enlisted world-renowned artist Sheku Kanneh-Mason (MBE) to bring the concept “Vision in Sound” to life via a classical performance at the iconic Studio 2 at Abbey Road Studios. The content was shot within a bespoke lighting rig which was programmed to react as Sheku played the cello; demonstrating the TV’s purity of sound, immersive Ambilight feature and picture quality.
The shoot also delivered stills and video footage from the unique performance which featured in key marketing materials including the Philips OLED+ screens in-store, online and product packaging.
Finally, to launch the TV, Philips also hosted a PR event from Studio 2 at Abbey Road, which included a performance from Sheku streamed live to key press in Europe.
The collaboration was a truly authentic fit with Philips as the official TV partner for Abbey Road Studios and company’s high-end TV’s used throughout the facility as reference screens. Bowers & Wilkins is the official speaker and headphone partner for Abbey Road Studios, and their iconic 800 series loudspeakers have provided reference grade monitoring in the studios’ control rooms for over 40 years.
Commenting on the project, Sheku Kanneh-Mason said: “I was delighted to be asked to be involved with this project as it promotes a number of things close to my heart. I know first-hand about the heritage and skill sets of Abbey Road Studios, and its partners, and it’s great to be able to bring those skills to the wider world while also presenting classical music in a new and interesting fashion”.