Globe brought together renowned UK music platform Mixtape Madness and iconic sports brand NFL UK to collaborate on a 2-part campaign.
Part 1 saw UK rappers Backroad Gee & KO participate in a series of American Football challenges while being coached by NFL legends Jason Bell & Osi Umenyiora.
Part 2 of the partnership culminated in a brand new audio/visual podcast series titled "Overtime". Hosted by popular NFL pundits Osi Umenyiora and Jason Bell, accompanied by UK podcaster Chuckie, this six part series brought together some very special music guests hand-picked by Mixtape Madness.
The prominent theme across the series was the journey to success and the trials, tribulations, and challenges faced along the way. Osi and Jason drew experience from their own careers with Chuckie moderating the discussion. Featured guests included: Miss LaFamilia, M1llionz, Krept & Konan, Rimzee, Hardy Caprio & Ghetts.
Check out Part 1 of the Skills Challenge series here.
Watch the first season of ‘Overtime’ here.