In partnership with Nurofen for their Tune Out Pain project during Pain Awareness Month, Globe commissioned Australian producer & composer Anatole to custom-write the track ‘All Of Us’ in collaboration with scientist & psychology expert Dr Claire Howlin.
The track was tested with acute pain sufferers and was found to successfully reduce sensations of pain intensity & discomfort. 286 participants took part in the study, with 146 being assigned to the unchanged main track and 140 to a variation of the track. All participants were currently experiencing symptoms such as chronic back pain, headache or period pain, amongst others.
The participants were given different versions of ‘All of Us’ to listen to at home along with a questionnaire to record how the music made them feel during a pain event. The study found that both versions of the ‘All of Us’ track reduced feelings of pain intensity and unpleasantness in a statistically significant way.
Further enhancing the campaign’s emphasis on data and research, the artwork for the single was created using soundwave data to visualise the audio from the track.