In this partnership, Globe was able to promote DHL’s fast-track service by connecting them with Olivia Dean, her Brazilian fans, and their shared dedication to the local community. Dean and DHL were able to create real positive change for the Vivendo Um Sonho Surf (VUSS) school.
Alongside spending time with the children of VUSS, Dean performed tracks from her 2023 debut album ‘Messy’ at an intimate show delivered by DHL at the Fundição Progresso venue in the city’s renowned music district.
Olivia spent time with the children of VISS during her visit and to ensure the continuation of the great work that VUSS does, DHL and Olivia donated much-needed equipment to the school including rash vests, beach umbrellas, and a surfboard trolley.
Dean shared a beautiful mini-documentary about her trip to Brazil, interaction with her fans, and experience with the community, thanking DHL for their commitment to the school’s future development.
DHL hosted an intimate event for Dean’s dedicated local fans. An acoustic version of Dean’s track “Dive” performed at the show was released on her Youtube channel.
A Global social media campaign across DHL’s and Olivia Dean’s channels showcased the school.
Campaign Stats: 26M Global Impressions