Globe partnered Olivia Dean - one of the UK’s most exciting singer-songwriter talents - with high end audio manufacturer KEF as part of the brand’s In Studio series, which aims to spotlight developing artists and their unique ways of making music.
Globe joined Olivia at Miloco Studios, London where she was deep in the recording sessions for her highly anticipated debut album. Olivia then filmed two pieces of hero content for the campaign, produced in collaboration with DadBod Films and UMGB.
The first is an intimate performance of upcoming single ‘Danger’, which Olivia recorded with her live band. This was the first time Olivia had performed the track in this stripped-back arrangement, making it a truly exclusive offering for KEF and a delight for fans of Olivia’s music.
The second hero piece is the In Studio interview, a beautifully shot sit-down conversation in which Olivia discussed her creative process, songwriting inspiration and recording her new album. “Writing about small situations and taking little snapshots of things is a really beautiful thing to do, because then it’s there forever - it’s like taking a picture,” Olivia explained.
For maximum impact, the KEF In Studio partnership was aligned with Olivia’s campaign for ‘Danger’. With the content going live within the first few days of the track being released, both KEF and Olivia benefitted from the buzz surrounding her new music.