Pixie Lott has premiered a very special cover version of the beautiful Caravan of Love, as part of the Matalan Alder Hey Alphabet Scarves campaign, with proceeds from each single going to the Alder Hey Children’s Charity. The track, which features in the TV advertisement, premiered during The X Factor.
Caravan of Love is the lead single from Platinum Pixie, a collection of some of her favourite songs across her last three albums, plus some extra special new or previously unreleased tracks. A minimum of 20p per download will go to Alder Hey Children’s Charity. The single and album is available to buy now
Pixie Lott recorded her version of the iconic number one single Caravan of Love, to increase awareness of the Alphabet Scarves campaign. The scarves, which have been modelled by the likes of Sarah Jessica Parker, Britney Spears, Rod Stewart and Tinie Tempah, are on sale in Matalan stores across the UK and online, priced at £10, and £5 for children, with 100% of profits going straight to Alder Hey
The track is featured on Matalan’s Christmas television advertisement and Pixie Lott will also feature on their outdoor campaign. Talking about the campaign Pixie Lott commented “I am really honoured to be involved with, and supporting, Alder Hey’s Alphabet Scarves campaign. It’s a fantastic initiative and will raise much needed funds for the children’s hospital. As part of the campaign, I am also delighted to be singing and releasing the beautiful Caravan of Love, with proceeds from each single sale going to Alder Hey Children’s Hospital.”.
The money raised by Alphabet Scarves will go towards an innovative research and education centre in Alder Hey’s new state-of-the-art hospital ‘Alder Hey in the Park’. Planned to open in 2015… Europe’s only children’s ‘hospital in a park’ will bring together excellent care, technology and design to provide the best possible healing environment for children and their families. Coupled with first class teaching and research the hospital will be designed to attract the best talent in the world.
Pixie Lott has released three top selling albums - her debut in 2009, Turn It Up, went on to sell 1.4 million copies worldwide, and the following two Young Foolish Happy, in 2011, and Pixie Lott, earlier this year, spawned the huge singles All About Tonight and Nasty. The popstar has picked up 3 #1 singles, and been nominated for 4 BRITs, and won two Europe Music Awards. Pixie Lott has achieved a vast amount of success internationally too, with Top 40 hits in 13 countries.