Rema x Debbie x Fairmont
Fairmont collaborated with Universal Music Group to create a long term music program, giving Fairmont the opportunity to highlight their strong heritage and history as a brand in the cultural space.The Center Stage programme came to life in 2023: It is a globally owned new music platform curated by Fairmont and delivered in partnership with the iconic Abbey Road Studios. A platform, built from scratch, dedicated to leveraging their iconic portfolio to create a unique stage to connect emerging music artists and passionate music lovers. Through curated music experiences and creating unexpected moments to foster connections, Center Stage creates long-lasting memories for artists and guests, and engage broader audiences.
We unveiled Fairmont’s Center Stage programme in the lively heart of London - the home of both The Savoy Hotel and the legendary Abbey Road Studios. Center Stage shone a light on creativity and collaboration in The Savoy’s Beaufort Bar, with performances from headliner Rema and 0207 Def Jam rising star, Debbie. On the 8th of February 2023, The Savoy’s Beaufort Bar was transformed into the perfect setting for an intimate performance space, where over 80 Guests were invited to join Fairmont in launching the Center Stage programme. An event accompanied by digital and social content inviting Fairmont’s wider audiences into the action.
Alongside the launch event, we created a content series in line with Fairmont’s promise for Center Stage to highlight the craft of upcoming talent. The ‘Writer’s Haven’ video content features Debbie and follows her on a journey through her song writing process at Abbey Road Studios to her actual live performance at The Savoy that has been highlighted through a bespoke live music performance living on her YouTube channel.
Further to this, Center Stage also supports emerging talents all around the world and a key promise of the programme is to offer 1000 hours of studio time and 1000 hours in-suite for young talent to experience Fairmont hotels, get inspiration from these spaces and reflect it into their music in studios. The giveback is being activated across Abbey Road Studios and other studios around the world and has supported so far artists from UK and France and will be ongoing in other territories across this year.
Results:
- 11.4m PR Reach
- 100K+ online engagement
- 88% Positive Sentiment
Press
