In May 2022, Polydor’s Sam Fender took to the stage to perform a unique homecoming gig in the iconic O2 City Hall Newcastle. Fresh off the back of a sell-out run of stadium shows performing to thousands, the Brit Award Winner gave an intimate performance for just 800 lucky ballot winners and their plus ones.
The show was delivered as part of Globe and O2’s ongoing partnership to create unique music moments for O2’s Priority platform, which meant for this show, the crowd was made up exclusively of fans who entered a ballot through Priority. With out-of-home billboards and a dedicated promo video which Sam shared across his social channels, we generated over 27,000 ticket entries across the nation, for just 800 pairs of tickets. As part of the entry mechanic, fans were encouraged to make a charity donation with all proceeds from the tickets going directly to Sam’s chosen charity, North East Homeless, which ended up raising over £144,000 for the cause.
At a venue he’d wanted to play since he was a child, Sam performed tracks from both his No 1 albums, Seventeen Going Under and Hypersonic Missiles to an understandably frenetic hometown crowd. He said, “It's been an honour to be able to put on such a special show in my hometown and to raise such a huge amount of money for North East Homeless. I hope it will make a real difference to those in need. Massive thanks to O2 and to everyone involved and to all the fans who entered the ballot. For anyone who missed out this time, we'll be back in the toon again next year.”
Globe produced a bespoke edit to capture the night - click here to watch the IG part 2 video.