Globe partnered Sam Smith with Coca Cola to celebrate the brands Real Magic philosophy, celebrating the magic of human connection when artists and music come together, as part of the COKE STUDIOS 2023 campaign. Sam’s track Perfect featuring Canadian singer-songwriter Jessie Reyez, originally from their chart-topping album Gloria, was re-imagined to add BRITs Rising Star nominee, Cat Burns, to create an exclusive version of the track. The video for ‘Perfect’ which shows three friends creating Real Magic in an intimate studio session as they crafted the track, was released globally on the Coke Studio YouTube channel, gaining over 2.4 million views to date. Fans were also able to get early access to the video by scanning QR codes on Coca-Cola packaging, out-of-home advertising and point-of-sale merchandising.