Virgin Holidays has appointed 2-time GRAMMY winner and global reggae icon, Shaggy, as Chief Caribbean Officer to proudly represent his home area and ensure tourists enjoy the best of the region. Virgin Holidays and the PR team One Green Bean, came to Globe looking for the perfect candidate to explore the beautiful Island of Antigua and help show off all it has to offer. In a fun, tongue-in-cheek, new film released by Virgin Holidays, Shaggy discovers and reviews the island’s 365 beaches, exhilarating water sports, adrenaline-filled zip-line rainforest course, delicious cuisine and meets the laid-back locals, all whilst ensuring the destination is perfect for holidaymakers.
After exploring Antigua for himself, Shaggy will be going on to find a willing Brit to take the reins in Antigua whilst he is off on tour. The PR stunt will see a winning pair jet off to the Caribbean to enjoy the unique experience of discovering Antigua.
The campaign was covered by major print & online news and travel outlets and regional radio stations.
Feature Press
• Metro
• Mirror