After carefully designing her own limited-edition waterproof GORE-TEX jacket, and testing the prototype in the GORE-TEX lab last year, it was only right that we took Sigrid back to the mountains she grew up on, to literally put the jacket to the test. Globe Productions linked up with skier, filmmaker and Norrøna ambassador, Nikolai Schirmer to capture Sigrid’s experience as she took to the slopes.
A two hour drive into the mountains of Møre og Romsdal, Sigrid and her parents set off on a day of ski touring to test out her jacket. Hiking and skiing through the Norwegian mountains was a familiar experience for Sigrid, but wearing a jacket that she had been fundamental in designing, plus understanding both how and why it works so well was a new experience entirely. After spending a day on the mountain, Sigrid concluded that the best clothes were the ones you didn’t have to question: “You don’t want to think about what you’re wearing when you ski; you just want to ski.” For Sigrid, seeing the “passion for the technology behind [the jacket] was like seeing an album being made or some music being made. It’s a different way of expressing yourself.”
The jacket is available to buy online through Norrøna and in Norrøna stores in Oslo, Stockholm, New York, Ålesund, Bergen, and Tromsø.
Check out the video on Sigrid’s socials…