To celebrate the new GORE-TEX® INFINIUM™ product & brand launch, we created a short film of Sigrid, a GORE-TEX® ambassador, visiting her hometown of Ålesund to try out the new range as part of the ‘Tested For Life’ campaign.
Globe & GORE-TEX® flew out to the port town on the west coast of Norway to follow Sigrid and photographer Johannes Lovund from the stunning surroundings of the Ocean Sounds Recording Studio all the way up to the top of well-known hiking destination Sukkertoppen Mountain. For Sigrid, going from the studio to the mountains in a matter of moments is normal for her, as is living through all the seasons in one day; this is her home, her ‘ favorite place in the world’ where she makes her music and finds inspiration from the natural landscape.
Director James Barnes shot the film on Arri Alex Mini with the help of a DJI drone, which enabled the team to capture the stunning Norwegian landscape. All edits were produced in-house.
