Globe partnered critically acclaimed pop sensation Sigrid with beloved skincare brand Simple for a ‘Summer of Socials’ to help fans enjoy a summer spent together after two years of lockdowns. Simple wanted to keep skincare fuss-free so customers could focus on what really matters: having fun with their loved ones.
Sigrid launched the campaign with a hero content piece shared to her socials in which she talked about discovering Simple’s products in her local supermarket and being a fan of the brand ever since. She encouraged fans to stay tuned to the campaign to find out how they could #MakeYourSummerSimple.
Adding to the excitement, Sigrid and Simple launched a competition for fans to win access to an exclusive performance at the performance at the flagship Superdrug store. Sigrid performed tracks from her latest album, How To Let Go, along with other fan favourites.
The lucky winners had the chance to meet Sigrid herself, snap a photo together and get a copy of the album personally signed - a real-money-can’t-buy superfan experience!
#MakeYourSummerSimple was a natural fit for Sigrid as a user of Simple products, and this shone through in the popularity of the campaign. Press pick-up alone achieved a reach of 4.9 million, with coverage in titles such as Refinery 29, Notebook and OK! Magazine.