In its second year, the Sigrid x GORE-TEX partnership took a new twist as the Norwegian singer-songwriter set about designing her very own jacket. Sigrid had always been vocal about what she thought her ‘perfect’ jacket would be, so GORE-TEX and the Norwegian brand Norrøna, helped bring it to life.
For Sigrid, it was all about statement colours, sustainability and celebrating her heritage; for Norrøna it was essential that the anorak met their high craftsmanship standards whilst blending with their contemporary design philosophy; and for GORE the Pro-laminate material had to pass rigorous waterproof, breathability, stress and durability tests.
The result – a colour-blocked anorak in an oversized silhouette with a nod to the first ever GORE-TEX jacket of 1977. There are signature switchable Sigrid patches on the jacket – including one that references Sigrid’s debut single ‘Don’t Kill My Vibe’, plus a flower native to Norway and a replica of the name tags Sigrid’s mum used to sew into her clothes as a kid.
Over six months, Sigrid and her Art Director, Island Record’s Charlie Drinkwater, have been back and forth to Oslo (Norrøna HQ) and Munich (GORE-TEX labs) to get into the detail of design, fabric choice, fitting, 3D modelling and some hardcore prototype testing. Globe Productions and Pavilion Films captured their journey to celebrate this unique stage of Sigrid’s role as a GORE-TEX ambassador.
A limited edition run of the jacket will be available to buy in Spring Summer 2020, and Sigrid will be linking up with GORE-TEX and Norrøna this winter to put the jacket through its paces. Watch this space.