In July 2023, Globe partnered with Rockstar Energy to launch a first-of-its-kind interactive live concert on Spotify with Stormzy taking to the stage. Designed to inspire their audience to ‘Press Play’ – the brand’s new creative proposition – Rockstar created an interactive virtual concert that let viewers switch seamlessly between 5 different worlds and 5 different Stormzys – from a real life Stormzy on stage to a virtual Stormzy performing inside four unique worlds – simply by tapping their screen.
This was the result of months of carefully curated development in Unreal Engine, from capturing Stormzy performing live, to recreating the performance in a motion capture studio – with Stormzy serving as his own body double. The team matched each moment from the original performance move for move, angle for angle before recreating his performance in Unreal Engine – developing 4 more unique worlds, 4 more Stormzy avatars, and ultimately, 4 additional versions of the concert - the camera angles, his body position, and the audio remaining perfectly in sync throughout.
As part of the year-long Global partnership, Stormzy also took to a real stage in Liverpool this October, to a perform to an incredibly intimate audience of just 500 Rockstar and Stormzy fans.