Yungblud teamed up with Samsung UK to surprise his fans with a special performance at Coal Drops Yard alongside the London Community Gospel Choir and graphic designer Aries Moross to launch the Samsung Galaxy Z Fold3 and Z Flip3 handset. Samsung UK & Yungblud invited fans to win a pair of tickets to the free gig (via an online ballot), which included a 7-song set culminating in a unique reimagining of the track “mars”.
Globe worked alongside Samsung UK’s agency Mother and stage prod. company Black Skull Creative, to bring the show to life, which included a rotating stage and screens inspired by the Multi Window capabilities of the Galaxy Fold 3/Filp 3 phones. A cutdown of the performance also went live on London’s infamous Piccadilly Circus screen to celebrate the launch.
Amongst the crowd were celebrity fans including ex Love Islander’s Sharon Gaffka and Lucinda Strafford alongside previous winner Amber Gill, Capital FM DJ Roman Kemp, Olympic Diver Chris Mears and Pussycat Doll Kimberly Wyatt. The new Samsung handsets went on sale in conjunction with the concert.
Yungblud said:
“I’ve loved every minute of performing for my fans over the last few weeks man. After such a long time out from playing live, to be part of this Samsung event that brings 3 different amazing acts together has been wild. Collaborating with Aries Moross, a personal hero of mine, who’s pushing the boundaries of sexuality and gender, and the London Community Gospel Choir on a song that means so much to me was something I’ll remember for a really long time.”
Check out:
Collaboration moment of “mars” with the London Community Gospel Choir and Aries Moross —> here
Behind-the-Scenes content of the collab —>here