As part of UMG’s Global partnership with DHL Express, Globe worked with Hamburg hailed singer-songwriter, Zoe Wees, to launch a new music initiative, DHL FAST-TRACK.
As an official partner of two of the world’s most iconic recording studios, Abbey Road Studios in London and Capitol Studios in Los Angeles, DHL provide time critical logistics for artists and labels. In addition, DHL supported UMG’s hottest emerging artists to accelerate their local to global journey, and help connect their distinctive sound with audiences across the globe through unforgettable moments.
Zoe Wees kicked off the first DHL FAST-TRACK programme with her first-ever headline show, accompanied by a full-band from Hamburg’s biggest independent venue, Kampnagel. Zoe and DHL announced the partnership via a trailer with details of the gig, which was later streamed to audiences via Zoe’s official YouTube channel. The stream was supported by YouTube as part of their “Artist on the Rise” and was available on-demand for a limited time, achieving over 400K views.
To amplify DHL’s passion for innovation, Zoe’s performance was cut- to-vinyl at the legendary Abbey Road Studios in London, to immortalise this unique music moment. True to the music programme’s name, a limited number of vinyl’s were fast-tracked hot off the press to lucky fans via a competition post show. To wrap-up the campaign, Zoe surprised one lucky-fan in Germany by hand-delivering the vinyl which was captured and shared on Zoe’s socials here.
DHL FAST-TRACK continues across 2021 and beyond with more cultural music moments in the US and then on to Asia in 2022.
Results:
Zoe’s Key social growth of the back of the stream alone;
TikTok: +16k
YouTube: +4k